Travel Daily

Helloworld “new phase”

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HELLOWORLD ceo Andrew Burnes has foreshadow­ed an “more exciting phase” for the company as it reaps the benefit of stability and synergies achieved over the last 18 months or so.

While the priorities for the business in FY2018 are to continue recalibrat­ing HLO’s cost base so the business is the right size for its revenues, “we are moving to a more exciting phase where we can look at new developmen­ts across our four key divisions that will start to deliver TTV and revenue growth in the medium to long term,” he said.

Key areas of focus include the company’s digital strategy in terms of the functional­ity of helloworld.com.au and the in- house Resworld agency tool.

Growth options on the radar include “green field opportunit­ies to develop services and enhance the existing services we provide, as well as potential bolt on acquisitio­ns that would enhance various parts of Helloworld’s operations,” he said.

HLO is also in talks with more franchisee­s about buying parts of their businesses, similar to deals already sealed with Hunter Travel Group and Helloworld Mackay, Burnes confirmed.

Burnes’ outlook for the company is featured in a cover story by Steve Jones in the Nov issue of travel Bulletin, currently on its way to subscriber­s.

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