In­cen­tive Ac­tion sold

Travel Daily - - News -

GE­OFF and Anne Brauer have an­nounced the sale of their busi­ness In­cen­tive Ac­tion, 25 years af­ter found­ing it in 1993.

The new owner is An­thony Gray who has worked in the busi­ness for the last five years.

The Brauers brought a unique com­bi­na­tion of travel in­dus­try ex­pe­ri­ence and IT ex­per­tise to cre­ate In­cen­tive Ac­tion, which has pro­gressed from a start-up to be­come a strong per­former in the dy­namic in­cen­tive travel sec­tor.

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