New brand for WS
CANADIAN carrier WestJet has unveiled a refreshed brand ahead of the introduction of its first three international Boeing 787-9 Dreamliner routes.
Presenting the tag line “Love where you’re going”, the new look sets up WestJet for its planned international expansion.
“Today’s announcement marks a pivotal time for WestJet,” said President and CEO Ed Sims.
“Love where you’re going embodies both the thrill of travel and the sheer ambition we at WestJet have for our airline.”
The carrier yesterday confirmed it would base its Dreamliners in Calgary and launch nonstop services from the Alberta city to London Gatwick, Paris and Dublin between Apr and Jun next year.
The airline has also added a new elite Platinum tier to its frequent flyer program.