New brand for WS

Travel Daily - - News -

CANA­DIAN car­rier West­Jet has un­veiled a re­freshed brand ahead of the in­tro­duc­tion of its first three in­ter­na­tional Boe­ing 787-9 Dream­liner routes.

Pre­sent­ing the tag line “Love where you’re go­ing”, the new look sets up West­Jet for its planned in­ter­na­tional ex­pan­sion.

“To­day’s an­nounce­ment marks a piv­otal time for West­Jet,” said Pres­i­dent and CEO Ed Sims.

“Love where you’re go­ing em­bod­ies both the thrill of travel and the sheer am­bi­tion we at West­Jet have for our air­line.”

The car­rier yes­ter­day con­firmed it would base its Dream­lin­ers in Cal­gary and launch non­stop ser­vices from the Al­berta city to Lon­don Gatwick, Paris and Dublin be­tween Apr and Jun next year.

The air­line has also added a new elite Plat­inum tier to its fre­quent flyer pro­gram.

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