AirAsia, Google Cloud deal
AIRASIA has initiated a collaboration with Google Cloud to integrate machine learning and artificial intelligence into its business and culture as part of its “transformation into a travel technology company”.
The airline will work with Google Cloud to solve business challenges, including to drive better demand forecasting and more targeted marketing; improve customer experience and loyalty by providing a personalised experience; maximise operational efficiency and reduce risk through predictive maintenance, real-time weather forecasting and crew optimisation.
“We are now in our next phase of development where we are expanding beyond air transport and digitising our operations and processes to become more efficient,” said AirAsia Group CEO Tony Fernandes.
“Google Cloud enables us to make full use of the data we own, opening up new opportunities and enabling us to build new businesses.”
Pictured are: Google Cloud CEO Diane Greene (centre) with AirAsia Group CEO Tony Fernandes and AirAsia Deputy Group CEO Aireen Omar (centre left) and AirAsia cabin crew at Google Cloud NEXT ‘18 in London.