AirAsia, Google Cloud deal

Travel Daily - - News -

AIRASIA has ini­ti­ated a col­lab­o­ra­tion with Google Cloud to in­te­grate ma­chine learn­ing and ar­ti­fi­cial in­tel­li­gence into its busi­ness and cul­ture as part of its “trans­for­ma­tion into a travel tech­nol­ogy com­pany”.

The air­line will work with Google Cloud to solve busi­ness chal­lenges, in­clud­ing to drive bet­ter de­mand fore­cast­ing and more tar­geted mar­ket­ing; im­prove cus­tomer ex­pe­ri­ence and loy­alty by pro­vid­ing a per­son­alised ex­pe­ri­ence; max­imise op­er­a­tional ef­fi­ciency and re­duce risk through pre­dic­tive main­te­nance, real-time weather fore­cast­ing and crew op­ti­mi­sa­tion.

“We are now in our next phase of de­vel­op­ment where we are ex­pand­ing be­yond air trans­port and digi­tis­ing our op­er­a­tions and pro­cesses to be­come more ef­fi­cient,” said AirAsia Group CEO Tony Fer­nan­des.

“Google Cloud en­ables us to make full use of the data we own, open­ing up new op­por­tu­ni­ties and en­abling us to build new busi­nesses.”

Pic­tured are: Google Cloud CEO Diane Greene (cen­tre) with AirAsia Group CEO Tony Fer­nan­des and AirAsia Deputy Group CEO Aireen Omar (cen­tre left) and AirAsia cabin crew at Google Cloud NEXT ‘18 in Lon­don.

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