Third voco deal for Australia
IHG has announced a third voco-branded hotel will open in Australia since the brand’s global launch in Jun.
The company has inked a deal with real estate company Brady Group for the voco Melboune Central.
The 252-room hotel will be part of the “380 Melbourne” skyscraper, and is scheduled to open its doors in Jul 2020.
Its rooms will feature luxury fitting such as high quality showers, “indulgent” beds and “user-friendly” technology.
“We’re thrilled to partner with Brady Group to bring the third voco to Australia as part of the spectacular 380 Melbourne development,” said IHG Senior Director of Development – Australasia Abhijay Sandilya.
“The signing...complements our upcoming voco Gold Coast, the first voco in the world when it opens later in 2018,” he added.
voco launched in Jun this year with ambitions of strengthening IHG’s offering in the $40 billion upscale segment, which is anticipated to grow by another $20 billion by 2025.
voco Melbourne Central will be located at 380 Lonsdale Street, nearby Bourke Street Mall and Melbourne Central.
A render is pictured.