GNTB summer ‘19
THE German National Tourist Board (GNTB) will kick off a new marketing campaign in 2019 called German Summer Cities.
The push will include pop-up events, digital, trade, PR & social media activations in Australia.
“The GNTB operates a storytelling strategy across five core themes,” said the marketing body’s Chief Executive Officer Petra Hedorfer.
The campaign will throw the spotlight on Germany’s museums, exhibitions, industrial heritage, music, and open-air events.
The #GermanSummerStories will be used for social media.