GNTB sum­mer ‘19

Travel Daily - - News -

THE Ger­man Na­tional Tourist Board (GNTB) will kick off a new mar­ket­ing cam­paign in 2019 called Ger­man Sum­mer Cities.

The push will in­clude pop-up events, dig­i­tal, trade, PR & so­cial me­dia ac­ti­va­tions in Aus­tralia.

“The GNTB op­er­ates a sto­ry­telling strat­egy across five core themes,” said the mar­ket­ing body’s Chief Ex­ec­u­tive Of­fi­cer Pe­tra He­dor­fer.

The cam­paign will throw the spot­light on Ger­many’s mu­se­ums, ex­hi­bi­tions, in­dus­trial her­itage, mu­sic, and open-air events.

The #Ger­manSum­merS­to­ries will be used for so­cial me­dia.

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