Tips to use so­cial me­dia as a tool for suc­cess in small busi­ness

Tweed Daily News - - NEWS | BUSINESS -

SMALL busi­ness own­ers have been in­vited to learn more about us­ing the so­cial me­dia plat­form Face­book as a mar­ket­ing medium.

En­ter­prise and Train­ing Com­pany is bring­ing its suc­cess­ful Face­book for Your Busi­ness work­shop se­ries to the NSW North Coast.

ETC mar­ket­ing co­or­di­na­tor Robyn Si­mon said it was cru­cial for busi­nesses to use Face­book as part of their mar­ket­ing strat­egy, with lat­est re­ports show that Face­book now has 15 mil­lion users in Aus­tralia or 62% of the pop­u­la­tion and an in­creas­ing num­ber of busi­nesses are see­ing the power of us­ing Face­book to reach their mar­ket.

“The NSW North Coast work­shops aim to pro­vide a hands-on un­der­stand­ing of how a Face­book Busi­ness page works and how it can ben­e­fit your busi­ness,” Ms Si­mon said.

“The work­shops are di­vided into two ses­sions over the day. Busi­nesses can book just one or come to both.”

The morn­ing work­shop will look at Face­book for small busi­ness, fo­cus­ing on the essen­tials of Face­book, help­ing busi­nesses to get no­ticed, to en­gage with other busi­ness pages and how to nav­i­gate around their page, and will run from 9.30am-12.30pm.

The af­ter­noon work­shop will be for the next-level user and will fo­cus on util­is­ing Face­book as a busi­ness de­vel­op­ment tool through to learn­ing how to cre­ate au­di­ences tar­get­ing your ideal cus­tomer, and will be held from 1.30pm-4.30pm.

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