TIPS FOR SUC­CESS

Urban Cyclist - - Are You In? -

How to nav­i­gate the crowd­fund­ing maze Con­tact your in­vestors

Many will email mes­sages of sup­port to you, oth­ers will just send money, all will pro­vide their con­tact de­tails. I found it helps to ac­knowl­edge their help. Thank them! Nick Hussey, Vulpine

Pol­ish your pitch

Ques­tion ev­ery­thing about your pre­sen­ta­tion and don’t be afraid to ask oth­ers to scru­ti­nize your idea thor­oughly and make it as wa­ter­tight as pos­si­ble. Peo­ple won’t in­vest if they don’t feel you’ve done your home­work. Luca Amaduzzi, CYCL WingLights

Do your re­search

There are many plat­forms, so do your re­search and go with one that suits you and your cam­paign best. Joel Hughes, indiegogo.com

Of­fer perks

En­trepreneurs should con­sider hav­ing a va­ri­ety of perks to suit ev­ery wal­let to en­sure that they cater to a range of po­ten­tial back­ers. We’ve found that the ‘sweet spot’ is $25, as they’re the most fre­quently claimed perks. Joel Hughes

Flex­i­ble or fixed fund­ing

With flex­i­ble fund­ing, the cam­paigner can keep all the funds, even if they don’t reach their goals; with fixed they can only keep the funds if the cam­paign reaches their tar­get; other­wise, the funds are re­funded to the back­ers. Joel Hughes

Right “This is the fu­ture,” says Indiegogo’s Joel Hughes

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