Eric Estlund

FRAME­BUILDER AND FOUNDER

Urban Cyclist - - Bespoked -

“In my col­lege years I started work­ing as a bi­cy­cle ad­vo­cate to help bring more peo­ple and bi­cy­cles to­gether. I have led both road and off- road tours for chil­dren and adults, and con­tinue to work as an ad­vo­cate and teacher to pro­mote safe cycling. “Why ‘ Win­ter’? Win­ter’s typ­i­cally con­sid­ered the ‘ off sea­son’ for com­pet­i­tive cy­clists, but as many of us know it’s a great time for long train­ing rides and hearty, of­ten quiet, com­mu­nity and util­ity rid­ing. Win­ter is bi­cy­cling’s best kept se­cret. “I man­u­fac­turer cus­tom bi­cy­cles and lux­u­ri­ous ne­ces­si­ties in­clud­ing forks, racks and other fit­tings. My fo­cus is on fresh, clean, year- round bi­cy­cles. The bi­cy­cles are made from a cus­tom blend of steel tub­ing to be pur­pose built and rider- cen­tric.”

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