LUFTHANSA’S NEW LOOK
There’s a change in the air with the launch of Lufthansa’s new, contemporary brand image along with its Boeing 747-8 and Airbus A321 livery. Featuring the German national carrier’s signature crane with its familiar blue-yellow hues – albeit with the 100 year-old brand colours reworked to meet the requirements of the digital age – the airline also ushered in the new, fuel-efficient aircraft that is set to dominate the skies over the forthcoming decades. Complementing the bespoke elements of the new brand design are the new crew uniforms and onboard articles. Awarded the Platinum Award by the International Air Transport Association (IATA) for its new digital services, Lufthansa was the only and first European airline to be awarded five stars by Skytrax this past year.