LUFTHANSA’S NEW LOOK

Vacations & Travel - - Flight Paths - Lufthansa.com

There’s a change in the air with the launch of Lufthansa’s new, con­tem­po­rary brand im­age along with its Boe­ing 747-8 and Air­bus A321 liv­ery. Fea­tur­ing the Ger­man na­tional car­rier’s sig­na­ture crane with its fa­mil­iar blue-yel­low hues – al­beit with the 100 year-old brand colours re­worked to meet the re­quire­ments of the dig­i­tal age – the air­line also ush­ered in the new, fuel-ef­fi­cient air­craft that is set to dom­i­nate the skies over the forth­com­ing decades. Com­ple­ment­ing the be­spoke el­e­ments of the new brand design are the new crew uni­forms and on­board ar­ti­cles. Awarded the Plat­inum Award by the In­ter­na­tional Air Trans­port As­so­ci­a­tion (IATA) for its new dig­i­tal services, Lufthansa was the only and first Euro­pean air­line to be awarded five stars by Sky­trax this past year.

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