GLOBAL VIL­LAGE

Vacations & Travel - - Contents - Easyjet.com

Three hun­dred ‘Flybraries’ have re­cently taken to the sky with the help of easyJet. Chil­dren on­board easyJet flights are now able to pick up and read books pro­vided for them in their seat pock­ets, redis­cov­er­ing the joy of read­ing. The books are then left for the next pas­sen­ger. Stocked with Blooms­bury Chil­dren’s books and Alma Books, easyJet now have over 17,500 books in cir­cu­la­tion. This pro­ject was de­vised after alarm­ing sta­tis­tics emerged de­tail­ing the rapid de­cline of read­ing and bor­row­ing of books in school-aged chil­dren in Bri­tain. The Na­tional Lit­er­acy Trust is also sup­port­ing the cam­paign. The ini­tia­tive aims to stim­u­late chil­dren’s imag­i­na­tions as well as en­cour­age devel­op­ment in vo­cab­u­lary. Fol­low­ing their flight, easyJet pas­sen­gers are able to down­load free sam­ples of books as well as en­ter the easyJet sum­mer writ­ing com­pe­ti­tion.

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