Lo­cal’s Guide: LA

Fash­ion de­signer and busi­ness part­ner of Kelly Slater, John Moore, takes us around the hottest spots to stroll, shop and surf in the Cal­i­for­nian city.

Virgin Australia Voyeur - - NEWS - As told to GE­ORGINA SAFE

Busi­ness part­ner of surfer Kelly Slater, John Moore, shows us around the City of An­gels.

iHAVE AL­WAYS TRAV­ELLED a lot for work and I re­mem­ber a time when I would want to go just about any­where out­side of Los An­ge­les to get in­spi­ra­tion — to Tokyo, An­twerp, New York, Paris, Mel­bourne. As a de­signer, it was al­most em­bar­rass­ing to say I was from LA. But over the past 15 years, so many de­sign­ers, artists and gal­leries have set up shop in the Greater Los An­ge­les Area, and with them have come the fash­ion houses and fash­ion shows — and sky-rock­et­ing real es­tate prices. Now, all the best re­tail stores are right here in our back­yard, too. I still travel for work, but I’m proud to call LA home. A cool sub­urb to visit is Cul­ver City, just east of Venice Beach and where the of­fices for Outer­known and our cre­ative stu­dio Group Ef­forts are lo­cated. When I first started work­ing in the neigh­bour­hood in 2008, there weren’t many food and en­ter­tain­ment op­tions, but now it’s the cre­ative hub of the city: so many ad agen­cies, tech start-ups and art gal­leries are

there and the food op­tions have come with a surge of ta­lent. Check out all the gallery open­ings in the area at once by do­ing the Cul­ver City Art Walk on La Cienega and Wash­ing­ton (held on the sec­ond Satur­day of each month), and then grab a drink at the Man­drake Bar while you break down the good and the bad with your friends. If you have the time, stay at the his­toric and bou­tique Cul­ver Ho­tel in down­town Cul­ver City.

Be­cause of my job, I am around clothes ev­ery day, so I love leav­ing the fash­ion world and head­ing to the beach. There are a few beaches north of LA and, de­pend­ing on the sea­son, tides and swell di­rec­tion, you can usu­ally find a wave. The beaches I visit the most are El Pescador and El Mata­dor. Both are usu­ally pretty empty and, although the waves are not as good at El Mata­dor, the rock-strewn coast­line is gor­geous. If you don’t surf, on the lower tide there are great beaches to swim at. You might even see a few finned friends, as dol­phins, seals and sharks all fre­quent the area. An­other LA ac­tiv­ity is hik­ing — try the [seven kilo­me­tre] loop at the top of Temescal Canyon.

There is so much good food around LA th­ese days, and two of my favourite spots are in Venice Beach — Gjelina and Gjusta — run by my friend Travis Lett. His fo­cus is on sus­tain­abil­ity and not only is the food amaz­ing, you also feel good know­ing you’re con­tribut­ing to a place that takes the en­vi­ron­ment se­ri­ously and treats its staff well. There are too many good dishes to men­tion, so you might just need to visit both and try as much as you can.

Los An­ge­les is the home of good tacos, so chase the

Guer­rilla Tacos truck around the streets — what­ever the daily spe­cials are, that’s what you want — and also stop by Es­cuela Taque­ria in West Hol­ly­wood for their branzino tacos and Mex­i­can cof­fee. If you’re in Malibu, a sand­wich and a S.O.B. smoothie at John’s Gar­den is the call — I’ve been go­ing there af­ter a surf for 30 years now.

When it comes to fash­ion, two of my favourite shops are Trades­men and Gen­eral Ad­mis­sion, both in Venice. In the Gen­eral Ad­mis­sion car park they have a retro­fit­ted 1960s airstream-turned-cof­fee shop where they serve acai bowls, smooth­ies and cof­fee. The shop car­ries Outer­known and ev­ery­thing else a man needs to live and travel stylishly. While you’re in the area, stop by our shop, Gen­eral Store, and say hi to my girl­friend Han­nah Hen­der­son. She’ll get you in a pair of vin­tage Levi’s you won’t want to take off. I love RTH Shop by René Hol­guin on La Cienega for the way he presents his sig­na­ture cloth­ing and ac­ces­sories. It’s like walk­ing into a liv­ing mood board. I’ve also been go­ing to

Ron Her­man on the cor­ner of Mel­rose Av­enue and North Cres­cent Heights Boule­vard for 25 years. If you’re look­ing for fash­ion in­spi­ra­tion, head to the Rose Bowl Flea Mar­ket

(on the sec­ond Sun­day of ev­ery month) for vin­tage fash­ion and home­wares. Just bring a lot of cash — it’s ex­pen­sive.

The ho­tel thing is tough in LA. It’s such a big city and it re­ally de­pends on where you want to be and how much you can spend. For glam­our, ghost sto­ries and his­tory, go to the Chateau Mar­mont; if you want a view I rec­om­mend the Ho­tel Casa Del Mar, but if you don’t want to drop over 700 bucks for an ocean view room, you can spend $100 on a good bot­tle of wine in the lobby with some­one you love and then take your In­sta­gram shots of the sun set­ting over the Santa Mon­ica Pier. There’s a lit­tle spot at the end of Rose Av­enue on Venice Beach, aptly named

The Rose Ho­tel, in case you want to stay within walk­ing dis­tance of the Venice Board­walk (note: some rooms have com­mu­nal bath­rooms).

There are many hid­den gems in this city — not nec­es­sar­ily lit­er­ally hid­den, but sel­dom thought of. Los An­ge­les Union Sta­tion in Down­town LA, one of the last ‘great train sta­tions’ in the US, im­me­di­ately comes to mind — I saw Beck play a small show there for Doug Aitken’s Sta­tion to Sta­tion tour a few years ago and mar­velled at the his­tory of the place. I also love the 20-minute hike up the back­side of the Grif­fith

Ob­ser­va­tory from the Trails Cafe. It’s an ac­tiv­ity that’s great for the whole fam­ily, and park­ing is easy, too. There is also plenty of great ar­chi­tec­ture in the hills and canyons — just go for a drive and see where it takes you.

GET­TING THERE TO BOOK YOUR FLIGHTS TO LOS AN­GE­LES, VISIT WWW.VIR­GIN­AUS­TRALIA. COM OR CALL 13 67 89 (IN AUSTRALIA).

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5 1. Venice Beach is al­ways teem­ing with life. 2. Cock­tails at Man­drake Bar. 3. Chef Wes Avila of Guer­rilla Tacos. 4. Chateau Mar­mont is where you can spot celebri­ties. 5. Gjusta is known for its sus­tain­able menu. 6. Power up with a bánh mì from Gjusta’s ex­ten­sive sand­wich menu.

6 fab­ric us­ing fi­bres from waste ma­te­rial, in­clud­ing old fish­ing nets) to make trunks and jack­ets, and uses or­ganic, re­cy­cled and re­gen­er­ated ma­te­ri­als where pos­si­ble. Prior to this, Moore, one of GQ’s Menswear De­sign­ers of The Year winners in 2014, was head­hunted by Aber­crom­bie & Fitch to launch Hol­lis­ter, later be­com­ing se­nior di­rec­tor of Global Con­cept for the com­pany. He then founded brand agency, Pen­cil on Pa­per Stu­dio, where he worked with clients in­clud­ing Nord­strom, Lucky Brand and Ken­neth Cole Re­ac­tion, be­fore set­ting up cre­ative stu­dio, Group Ef­forts.

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8 7. Gen­eral Ad­mis­sion is the go-to shop for stylish streetwear and ac­ces­sories. 8. Take a hike up to the Grif­fith Ob­ser­va­tory.

9. Los An­ge­les Union Sta­tion’s mu­ral by May

Sun and Richard Wy­att, ti­tled City of Dreams, River of His­tory.

10. Tacos from Guer­rilla’s food truck. 11. Shop at Trades­men.

12. Temescal Ridge Trail has views of the city and the sea.

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VI RGIN AUS T R A L I A 12

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