Rolex

Virgin Australia Voyeur - - EXEC STYLE -

Most fa­mous? Most cov­eted? Most copied? Rolex is many things, but above all, it has earned its rep­u­ta­tion as one of the great­est brands in the his­tory of time­keep­ing, de­spite be­ing rel­a­tively young at just over a cen­tury. There are so many im­por­tant mod­els in its his­tory, and its cat­a­logue em­braces the plu­to­crats’ favourites, such as the Day-Date and the Date­just. Since the early 1950s, Rolex’s Sub­mariner has been the genre-defin­ing div­ing watch, along with its sib­lings the Sea-Dweller and the Deepsea, while for trav­ellers de­pend­ing on the dual time­zone fea­ture, there’s the GMT-Mas­ter II and Ex­plorer II. Then there’s the Air-King, the Ex­plorer, the Mil­gauss… Rolex isn’t just grand or en­vi­able, it’s in a league of its own.

Rolex

Yacht-Mas­ter 40, spe­cial or­der piece with gem set bezel; www.rolex.com.

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