Ur­w­erk

Virgin Australia Voyeur - - EXEC STYLE -

When broth­ers Felix and Thomas Baum­gart­ner (both watch­mak­ers) and an in­dus­trial de­signer/ artist named Martin Frei joined forces in 1995, the mis­sion was to cre­ate new meth­ods of dis­play­ing the time. Felix be­lieved there was no point in rein­vent­ing per­fected com­pli­ca­tions; in­stead, the trio in­cor­po­rated ro­tat­ing satel­lites, discs and other in­di­ca­tors read out against curved scales, each model per­form­ing an ar­rest­ing me­chan­i­cal bal­let. They show­cased their first time­piece at Basel­world, and Ur­w­erk has since be­come one of the most ad­mired brands of the ‘new wave’.

Ur­w­erk UR-T8; www.ur­w­erk.com.

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