BÚL

Virgin Australia Voyeur - - PACIFIC FAIR GOLD COAST -

The brain­child of Vir­ginia Martin, búl (rhymes with “cull”) landed on the Aus­tralian fash­ion map in 2010 and swiftly ce­mented it­self as a lo­cal hero. Young de­signer Martin drew on her time in­tern­ing at Proenza Schouler and Cyn­thia Row­ley in New York to craft her own line of easy and at­tain­able lux­ury. The Mel­bourne-based brand fo­cuses on clean sil­hou­ettes and qual­ity ma­te­ri­als – linens, but­ter-soft leathers and wool. It’s fash­ion for the ev­ery­day el­e­vated, with boxy midi-dresses, util­i­tar­ian jump­suits and chic trench coats. Yet de­spite its func­tional forms, there’s a sprin­kling of magic, too. Each col­lec­tion takes in­spi­ra­tion from a far- flung lo­cale: Ice­land’s glacial val­ley, Sri Lanka’s golden coast­line or Turkey’s Anatolian plains. This sea­son búl’s des­ti­na­tion du jour is Biar­ritz on the coast of France, its soft pal­ette and quiet el­e­gance re­flected in the new range.

BÚL THIS IM­AGE: shirt, $280; blazer, $340; pant, $280; sneaker, $280. FAR LEFT: skivvy, $180; top, $240; skirt, $280; pump, $330. LEFT: jumper, $260; skirt, $280; loafer, $320.

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