AJE

Virgin Australia Voyeur - - PACIFIC FAIR GOLD COAST -

Founded by best friends Ed­wina Robin­son and Adrian Nor­ris, Aje burst onto the sar­to­rial scene in 2008 in a whirl of sparkle. The duo hail from di­verse cre­ative fields: Nor­ris trained at Ital­ian art school Liceo Artis­tico Venezia, while Robin­son worked in fash­ion mag­a­zines. The re­sult is a mash up of style and sub­stance, with a fo­cus on main­tain­ing ar­ti­san tech­niques. Glit­ter­ing em­bel­lish­ments are hand-sewn onto gar­ments, nat­u­ral fab­rics are loomed by hand and vivid pat­terns are painted with a brush. A decade on, the brand’s cult pieces – such as the se­quinned mini – are still in hot de­mand, re­cut sea­son af­ter sea­son, while mak­ing way for a fresh crop of cool-girl de­signs. Key to the Aje look is jux­ta­po­si­tion: think a mi­cro-mini teamed with an over­sized linen shirt and biker boots. Tough-luxe, per­son­i­fied.

RIGHT: AJE, tee, $155; pant, $275.

AJE, dress, $595.

BE­LOW: AJE, maxi dress, $595.

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