GORMAN

Virgin Australia Voyeur - - PACIFIC FAIR GOLD COAST -

Eye-pop­ping pat­terns, look-atme hues and fuss-free shapes are the cor­ner­stones of this iconic Aus­tralian brand, launched by Lisa Gorman in Mel­bourne in 1999. Cot­ton shifts are em­bla­zoned with pineap­ples, linen pants are ren­dered re­mark­able with candy stripes, and ev­ery­day denim is dressed up in painterly flo­rals. Gorman looks to her neigh­bour­hood, Fitzroy, for de­sign cues, also delv­ing into home­wares and col­lab­o­ra­tions. In 2007 the Gorman Or­ganic line was in­tro­duced, and the brand is com­mit­ted to fair and eth­i­cal man­u­fac­tur­ing. This is feel­good fash­ion in more ways than one.

GORMAN, shoes, $229.

GORMAN, tote, $69.

GORMAN, top, $169.

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