Time Trav­eller

Peter Pet­zold, founder and owner of lux­ury watch re­tailer De­fine Watches, shares his favourite Frank­furt des­ti­na­tions.

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When Peter Pet­zold and his wife Ly­dia Dalle Nog­are took the leap into the Aus­tralian watch mar­ket from their na­tive Ger­many, they cap­tured a clien­tele look­ing for some­thing dif­fer­ent. De­cid­ing to forgo the big play­ers of Switzer­land and Ja­pan, the cou­ple be­came cham­pi­ons for the in­de­pen­dent watch­mak­ers of Ger­many and be­yond, and brought them into a mar­ket that was search­ing for qual­ity time­pieces that of­fered some­thing more than the usual brand names. De­fine Watches have since grown to be­come one of Aus­tralia’s big­gest in­de­pen­dent watch im­porters.

“I get to work with highly skilled and creative peo­ple who man­u­fac­ture, what are to me, minia­ture works of art,” says Pet­zold. “It is a plea­sure and hon­our to be able to bring some­thing won­der­ful and dif­fer­ent to the main­stream, as we all share the same pas­sion.”

But while they call the sunny shores of Noosa home, Frank­furt is where the in­spi­ra­tion comes from. “Frank­furt is a cen­tral gate­way to our watch sup­pli­ers through­out Ger­many, Aus­tria and Switzer­land. In fact, one of our most well-loved brands, Sinn, is based in Frank­furt. But I am also from this area so for me it is a bit of a home­com­ing as well.”

Cul­tural Tip “Ger­mans are straight­for­ward and pro­fes­sional, and we ap­pre­ci­ate de­tail. Do your home­work and have some­thing mean­ing­ful to bring to the ta­ble. Re­spect is big in Ger­many, so re­fer­ring to busi­ness col­leagues by their sur­name is com­mon­place — even af­ter years of work­ing to­gether.”

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