Lady Dy­na­mite

Brands turn their fo­cus to the women’s mar­ket.

Virgin Australia Voyeur - - SIGN OF THE TIMES -

The fe­male con­sumer is a largely un­tapped mar­ket for watch brands, who have of­ten re­sorted to sim­ply shrink­ing men’s models or adorn­ing them with gem­stones. But times are chang­ing: pur­pose-built me­chan­i­cal won­ders such as the Van Cleef & Ar­pels Lady Ar­pels Plané­tar­ium now sat­isfy the fe­male need for beau­ti­ful, com­pli­cated work­ings. A master of play­ful me­chan­ics, Chopard of­fers a Happy Di­a­monds model with whirling, swirling gem­stones for ev­ery taste, but an­other mod­ern op­tion that more man­u­fac­tur­ers at ev­ery price level cur­rently of­fer is the uni­sex time­piece. This is well ex­em­pli­fied at the high end by the A. Lange & Söhne Sax­o­nia Thin and the Jaeger-LeCoul­tre Rev­erso, while No­mos Glashütte is the king (and queen) of the mid-range with its Neo­matik line. And Jung­hans cre­ates min­i­mal­ist time­pieces for the male and fe­male wrist in its af­ford­able Max Bill range.

Chopard Happy Sport from $11,225; www. chopard.com.

A. Lange & Söhne Sax­o­nia, www.alange­soehne.com.

Van Cleef & Ar­pels Plané­tar­ium, www. van­clee­farpels.com.

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