Sign of the Times

Virgin Australia Voyeur - - OCTOBER -

Your ul­ti­mate guide to to­day’s must-have watches, from A. Lange & Söhne to Zenith.

The watch in­dus­try is un­der­go­ing a shake-up as con­sumers em­brace dis­tinc­tive de­signs.

If ever the watch busi­ness was turn­ing into a ‘ded­i­cated fol­lower of fash­ion’, it’s hap­pen­ing now. Af­ter years of chas­ing lu­di­crous com­pli­ca­tions with price tags be­fit­ting lux­ury au­to­mo­biles, three new forces move the in­dus­try: ex­pres­sive dial colours, ul­tra-slim cases and per­son­al­i­sa­tion.

In the new world of watch pas­sion, in­di­vid­u­al­ism rules. The con­tem­po­rary afi­cionado wants a time­piece that re­flects their per­son­al­ity. Glashütte Orig­i­nal, Lau­rent Fer­rier and H. Moser & Cie. of­fer di­als in brown, blue, green and bur­gundy; Zenith and TAG Heuer are work­ing with Ge­orge Bam­ford to pro­duce lim­ited edi­tions in wild colours; while Bul­gari and Pi­aget trade blows in the bat­tle for the thinnest watches.

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