House of Wellness: Health, Beauty & Lifestyle藥劑美妝零售的黑馬
Health, Beauty & Lifestyle藥劑美妝零售的黑馬
$2 million worth of stock sold in 13 minutes. Chemist Warehouse, Australia’s No. 1 health and beauty retailer, has just marked its second year in a row as the top-ranking overseas vendor of the Chinese e-commerce giant Alibaba's 11.11 Single’s Day shopping spree. 澳洲原產商品一向受到海外人士的青睞，如何選擇值得信賴的、物美價廉的產品成為很多電商和代購者最關心的話題。
With over 300 stores across the country, the Chemist Warehouse Group sells $4 billion worth of medicines, vitamins and beauty products each year through its Chemist Warehouse, My Chemist and My Beauty Spot brands. Product offerings span a large range of categories and brands, from fragrances, skincare, and makeup, to weight management, vitamins, and medicines.
Over the last 16 years Chemist Warehouse has grown from a single shop in the outer Western suburbs of Melbourne to become one of Australia’s top 10 retailers. Each week, some two million Australians walk through their doors.
Secrets to its success? The combination of the finest possible customer service paired with competitively priced, quality products.
In December 2016, Chemist Warehouse along with My Chemist have been recognised as the top two best performing pharmacy retailers in the latest Customer Satisfaction ratings by Roy Morgan Research.*
Chemist Warehouse Group Chief Operating Officer, Mario Tascone says, “Customer Service is a major facet of the business that we pride ourselves in. Our staff strive to be the best, and do their best - ensuring a great experience for every customer that walks through our stores, so we could not be happier with the results.”
"This accolade not only speaks to the strength of our My Chemist and Chemist Warehouse brands but to all staff across the business who play a big part in our daily operation," Mario continues.
Kissing Away the Blues Charity
Every September, Chemist Warehouse supports Liptember, a charity raising both awareness for women’s mental health and funds towards specific women's mental health research and support programs.
Liptember sell official lipsticks throughout participating retailers nationally. Individuals are encouraged to register online and seek sponsorship from family, friends and co-workers for committing to wear the Liptember Lipstick throughout the month of September. *source: Roy Morgan Research, November 2015 October 2016
超過 300家門市店的 Chemist Warehouse 是澳洲最大的藥劑和美妝產品的銷售點，該品牌標榜的就是「物美價廉」。擁有市面上平價至中高品牌的產品，13,000 種，包括香水、護膚、美妝、維他命、保健品等等。
澳 媒 用「 藥 劑 美 妝 界 的Bunnings」來形容 Chemist Warehouse的便利以及社會對其的高需求性。2008 年 Chemist Warehouse 與澳第三大保健品牌 Nature's Care 聯手大力推出 Healthy Care 後，其銷售已直追兩大品牌 Blackmore 和 Swisse。
Chemist Warehouse是澳商業界的一匹黑馬，2000年首創旗艦店，至 2014 年時，已有 260 間分店，品牌以最少的利潤將產品市價壓至最低，與對手抗衡。澳洲最有名的保健品牌 Swisse 的營運官 Radek Sali 表示，Chemist Warehouse是一條重要的市場路線，占大比例的零售市場。
可能因為品牌夠 大，Chemist Warehouse的名聲夠響，進貨量龐大，因此便主動提出，「我們在價格上接受競爭！每一項商品的價格都比外面便宜，公司以利潤主動回饋客戶。」
LIFESTYLE SYDNEY @LIFESTYLESYDNEY