House of Well­ness: Health, Beauty & Lifestyle藥劑美妝零售的黑馬

Health, Beauty & Lifestyle藥劑美妝零售的黑馬


$2 mil­lion worth of stock sold in 13 min­utes. Chemist Ware­house, Aus­tralia’s No. 1 health and beauty re­tailer, has just marked its sec­ond year in a row as the top-rank­ing over­seas ven­dor of the Chi­nese e-com­merce gi­ant Alibaba's 11.11 Sin­gle’s Day shop­ping spree. 澳洲原產商品一向受到海外人士的青睞,如何選擇值得信賴的、物美價廉的產品成為很多電商和代購者最關心的話題。

With over 300 stores across the coun­try, the Chemist Ware­house Group sells $4 bil­lion worth of medicines, vi­ta­mins and beauty prod­ucts each year through its Chemist Ware­house, My Chemist and My Beauty Spot brands. Prod­uct of­fer­ings span a large range of cat­e­gories and brands, from fra­grances, skin­care, and makeup, to weight man­age­ment, vi­ta­mins, and medicines.

Over the last 16 years Chemist Ware­house has grown from a sin­gle shop in the outer Western sub­urbs of Melbourne to be­come one of Aus­tralia’s top 10 re­tail­ers. Each week, some two mil­lion Aus­tralians walk through their doors.

Cus­tomers first

Se­crets to its suc­cess? The com­bi­na­tion of the finest pos­si­ble cus­tomer ser­vice paired with com­pet­i­tively priced, qual­ity prod­ucts.

In De­cem­ber 2016, Chemist Ware­house along with My Chemist have been recog­nised as the top two best per­form­ing phar­macy re­tail­ers in the lat­est Cus­tomer Sat­is­fac­tion rat­ings by Roy Mor­gan Re­search.*

Chemist Ware­house Group Chief Op­er­at­ing Of­fi­cer, Mario Tas­cone says, “Cus­tomer Ser­vice is a ma­jor facet of the busi­ness that we pride our­selves in. Our staff strive to be the best, and do their best - en­sur­ing a great ex­pe­ri­ence for ev­ery cus­tomer that walks through our stores, so we could not be hap­pier with the re­sults.”

"This ac­co­lade not only speaks to the strength of our My Chemist and Chemist Ware­house brands but to all staff across the busi­ness who play a big part in our daily op­er­a­tion," Mario con­tin­ues.

Kiss­ing Away the Blues Char­ity

Ev­ery Septem­ber, Chemist Ware­house sup­ports Liptem­ber, a char­ity rais­ing both aware­ness for women’s men­tal health and funds to­wards spe­cific women's men­tal health re­search and sup­port pro­grams.

Liptem­ber sell of­fi­cial lip­sticks through­out par­tic­i­pat­ing re­tail­ers na­tion­ally. In­di­vid­u­als are en­cour­aged to reg­is­ter on­line and seek spon­sor­ship from fam­ily, friends and co-work­ers for com­mit­ting to wear the Liptem­ber Lip­stick through­out the month of Septem­ber. *source: Roy Mor­gan Re­search, Novem­ber 2015 Oc­to­ber 2016

超過 300家門市店的 Chemist Ware­house 是澳洲最大的藥劑和美妝產品的銷售點,該品牌標榜的就是「物美價廉」。擁有市面上平價至中高品牌的產品,13,000 種,包括香水、護膚、美妝、維他命、保健品等等。

澳 媒 用「 藥 劑 美 妝 界 的Bun­nings」來形容 Chemist Ware­house­的便利以及社會對其的高需求性。2008 年 Chemist Ware­house 與澳第三大保健品牌 Na­ture's Care 聯手大力推出 Healthy Care 後,其銷售已直追兩大品牌 Black­more 和 Swisse。

Chemist Ware­house­是澳商業界的一匹黑馬,2000年首創旗艦店,至 2014 年時,已有 260 間分店,品牌以最少的利潤將產品市價壓至最低,與對手抗衡。澳洲最有名的保健品牌 Swisse 的營運官 Radek Sali 表示,Chemist Ware­house­是一條重要的市場路線,占大比例的零售市場。

可能因為品牌夠 大,Chemist Ware­house­的名聲夠響,進貨量龐大,因此便主動提出,「我們在價格上接受競爭!每一項商品的價格都比外面便宜,公司以利潤主動回饋客戶。」



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