Mercedes-benz Fashion Week Australia
Italian fashion designer and founder of Versace, Gianni Versace once claimed, “Don’t be into trends. Don’t let fashion own you, but decide what you are, what you want to express in the way you dress and the way you live.” This classic quote sums up the day-today Australian fashion style perfectly - a free and casual style derived from the bold, easy-going personality of Australians. Despite the dominance of European and American fashion labels, Australia still manages to hold its own on the global fashion stage and is making an increasing impact on the Northern Hemisphere fashion industry. 意大利著名服裝設計師吉安尼‧凡賽斯（Gianni Versace）曾說，「該穿甚麼自己決定，別讓時尚潮流影響你」。這句經典或許非常適合澳洲人。崇尚自然的個性，也令澳洲潮流散發著灑脫與隨意。歐美品牌對設計的嚴謹不但沒有影響到澳洲，反倒被自成一格的南半球時尚打破了北半球的格局。
Mercedes-benz Fashion Week Australia (MBFWA) is an annual Australian fashion event, having showcased countless innovative Australian labels in the past. Independent international designers are increasingly eager to launch their collections on the Australian fashion stage, cementing the Aussie reputation for its unique and bold approach and guaranteeing that the global fashion spotlight will continue to shine on its catwalk.
This year’s Fashion Week opened with independent Australian luxury fashion label Camilla and Marc and their 15-year anniversary collection was the main show of the season. The label’s philosophy centres around simplicity in design, allowing the wearer to shine through, feel more confident, and to live more creatively and fully. “Much like the Mercedesbenz car concept, we hope to introduce the ‘luxury’ and ‘tailored’ concepts into the Australian fashion industry,” brand co-founder, Marc Freeman said. The rigid traditions of other fashion shows were entirely absent here. Freed from the northern hemisphere limitations of seasonal trends, the holiday-themed collections showcased Australia as the getaway paradise destination that the rest of the world longs for.
今年時裝秀的開場以創立15 週年的 Camilla And Marc 品牌為主線，洋溢著輕鬆愉快的『簡約度假風格』即使走出秀場步上街頭，也能展現另瀟灑。 「如同奔馳車的概念，我們希望將『奢華』和『量身打造』的兩個概念注入澳洲時尚，」其品牌創始人 Marc Freeman 說道。傳統時裝秀的中規中矩在這裡蕩然無存，各式各樣的『度假』主題，擺脫了季節的限制，彷彿在告訴世界：澳洲，就是度假天堂！
MBFWA注入了許多東方元素，聞名全球的 日裔設計師 Akira Isogawa 和其充滿浪漫色彩的設計風格多年來一直是時裝秀的亮點。而今年，設計師 Camilla Franks 卻以日本和服作為設計靈感的創意，讓人無不驚嘆。秀場架起櫻花樹，滿天飄蕩的『櫻花雨』，模特兒魅力四射的眼神，配以東方式的堅韌氣質，似乎在花語中悄悄讚美著秋末初冬的季節。
MBFWA 2018 included many oriental elements, such as the worldrenowned Japanese designer Akira Isogawa and their romantic and colourful design style which has been a highlight of the show for many years. This year, Australian designer Camilla Franks debuted her stunning collection inspired by Japanese kimonos. The models’ glamorous and delicate eye make up made a gorgeous statement, perfectly complimenting the delicate designs. The stage decoration of cherry blossoms featuring a sky filled with “sakura rain” made it seem like the flowers were gently welcoming the early winter season.
Much like the Virgin Australia Melbourne Fashion Festival held in March, many Chinese fashion designers and bloggers lauded the show and hoped to gain inspiration from the catwalk. There is a quote that says, “Fashion design is not just about clothes and makeup, it encompasses the arts, humanities and many other elements.” Australia’s laid-back, liberal culture seeps through into its fashion design, resulting in pieces that are easy to wear, beautiful and also make a statement about the relaxed culture that created them.
ENGLISH TEXT BY KEVIN DONG CHINESE TEXT BY GEORGIA XIA