SOUTH KOREA

VOGUE Australia - - Vogue Beauty -

If skin­care had a global HQ, it would be South Korea. The undis­puted epi­cen­tre of beauty in­no­va­tion has given the world BB creams, sheet masks, essences and, ar­guably the most beloved (and im­i­tated) SoKo ex­port, cush­ion com­pacts. Here, a dou­ble-digit-step cleans­ing rou­tine is con­sid­ered ba­sic main­te­nance to achieve the holy grail of skin fin­ishes: seal-like and glow­ing. With more than 9,000 brands to choose from and en­tire TV net­works ded­i­cated to test­ing prod­ucts, the mar­ket is fiercely com­pet­i­tive, push­ing prices down and in­no­va­tion up. If your favourite ac­tress en­dorses a prod­uct, chances are you will too. Cos­metic pro­ce­dures are the Western equiv­a­lent of Bo­tox.

BEAUTY SOU­VENIR:

Amorepa­cific cush­ion com­pact.p

Mod­els off-duty at Seoul fash­ion week.

At So­nia Rykiel.

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