Star power; Trend tracing; Primary cause.
Meet the London-born, California-raised musician and new face of Yves Saint Laurent Beauté. By Lilith Hardie Lupica.
At just 24, Staz Lindes is on the verge of becoming a household name. The musician – her band the Paranoyds, a four-piece based in Los Angeles, play the Golden State’s music of choice, garage punk – and model, who has walked for both Moschino and Saint Laurent, was tapped by the latter to front the brand’s beauty line. (Former Saint Laurent creative director Hedi Slimane first spotted Lindes performing on stage.)
The blonde, blue-eyed beauty, who admits she would rather talk songs than fashion (“I can express myself most freely with music”), may come from music royalty – her father is Dire Straits guitarist Hal Lindes – but it seems the worlds of fashion and beauty can’t get enough.
“I started getting scouted as soon as I was 13 or 14,” Lindes says of the career that chose her, but it wasn’t until the age of 20 that she really began modelling full-time.
“I just wanted to be myself no matter what. It wasn’t something I was pressuring myself to be. If it was going to happen it was going to happen naturally,” Lindes admits. “If someone wants to put me in their clothes and have me represent it then I will, but it’s not something I’m going to lose sleep over.”
While her willowy figure and perfect pout may say model-onthe-verge, Lindes confesses to not exactly knowing the ins and outs of fashion. This, however, is not to say she doesn’t enjoy the process of getting dressed in the morning. “I wear something completely different every day,” Lindes says. “I’ve heard people say: ‘I’ve never seen you wear something more than once.’” She also describes the freedom of living in an almost seasonless Los Angeles and her proclivity to wear vintage.
“I grew up on vintage, and didn’t even really know what brands were until I started modelling. I don’t recognise or look for names or labels or anything.”
So it should come as no surprise then that when it comes to beauty, Lindes prefers to pare it back, admitting her beauty look is “pretty plain”. “I don’t really wear concealer or anything and I typically wash my hair three times a month, if that, and then I’ll do a natural conditioner on the ends.” On the other hand, catch Lindes performing and expect to see lashings of glitter, which she applies with lip gloss, eyelash glue, ChapStick or whatever adhesive she and her bandmates can get their hands on.
As for her Yves Saint Laurent Beauté stash, Lindes counts the brand’s Baby Doll Kiss & Blush lip-and-cheek stain and Couture Kajal eye pencil as her favourites. She looks to cinema, music and photography for inspiration, admitting she’s always tended to do her own thing rather than follow someone else’s lead. “I’ve just always liked using make-up as a tool to express myself,” says the beauty muse. We couldn’t agree more.
Staz Lindes wears a Gucci dress.