CODED MES­SAGE

The num­bers are in for the Syd­ney and Melbourne Vogue Codes 2017 events, and the trends speak vol­umes.

VOGUE Australia - - Health -

Two cities; eight events; 36 speak­ers; 1,500 guests: it all adds up to an ex­cit­ing Vogue Codes 2017. The agenda: ad­dress­ing the low rates of fe­male par­tic­i­pa­tion in the tech­nol­ogy in­dus­try. Vogue Codes, pre­sented by Westpac and Tel­stra, was set up to tackle this gen­der im­bal­ance by in­spir­ing more girls and women to study and take up ca­reers in IT.

“The re­sponse to the in­au­gu­ral [2016] Vogue Codes was in­cred­i­bly pos­i­tive. This year, we wanted to build on the event to let more peo­ple take part and ben­e­fit,” says Vogue Aus­tralia’s edi­tor-in-chief Ed­wina McCann. This year’s

Vogue Codes dou­bled its num­ber of speak­ers, in­clud­ing Ainslie van Onse­len, Mike Can­nonBrookes, Isha Am­bani, Payal Kadakia and James Hirschfeld, added a con­sumer-fo­cus com­po­nent, and wel­comed Melbourne to the sched­ule. Events in­cluded Vogue Codes Sum­mit; Vogue Codes Live; Vogue Codes Kids and Vogue Codes The Con­nected Break­fasts driven by BMW. “We want to en­cour­age young women to be em­pow­ered by tech­nol­ogy and pur­sue ca­reers in tech-re­lated in­dus­tries,” says McCann.

CLOCKWISE FROM RIGHT: JULIE STEVANJA, STYLERUNNER FOUNDER, AND VOGUE’S ED­WINA McCANN; KEY­NOTE SPEAKER, CLASSPASS FOUNDER PAYAL KADAKIA; SBS NEWS­READER JAN­ICE PETERSEN AS THE SUM­MIT MOD­ER­A­TOR; CAFE SYD­NEY, THE VENUE OF THE VOGUE CODES CON­NECTED BREAK­FASTS DRIVEN BY BMW; SPEAKER AINSLIE VAN ONSE­LEN, RAMS EX­EC­U­TIVE DI­REC­TOR; KEY­NOTE SPEAKER ISHA AM­BANI (LEFT) WITH WESTPAC’S ANAS­TA­SIA CAMMAROTO.

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