GROUND FORCE

With a re­newed fo­cus on the su­per­power of nat­u­ral in­gre­di­ents, Jurlique’s lat­est launch takes seed to skin quite lit­er­ally. By Remy Rip­pon.

VOGUE Australia - - CONTENTS -

With a re­newed fo­cus on the su­per­power of nat­u­ral in­gre­di­ents, Jurlique’s lat­est launch takes seed to skin quite lit­er­ally.

There’s a trans­la­tion at play. Nikita Soukhov, plant spe­cial­ist for Jurlique, cherry-picks one of the few re­main­ing flo­ral shoots that’s sur­vived the burly Ade­laide win­ter, and hands it to me. “This one’s Vi­ola,” he says with the ad­mi­ra­tion of some­one who has quite lit­er­ally nursed the plant from seedling to bloom. “Vi­ola tri­color, oth­er­wise known as pansy, is sooth­ing and great for calm­ing del­i­cate skin con­di­tions, even red­ness as­so­ci­ated with break­outs,” ex­plains Jurlique’s ed­u­ca­tion spe­cial­ist Danielle Wil­liams, in­ter­pret­ing each plant’s skin­care ca­chet – from David Austin rose (for hy­dra­tion and sooth­ing) to pep­per­mint leaf (for pro­tect­ing).

In­deed, the stretch of land in the rolling Ade­laide Hills of South Aus­tralia is the birth­place of many of Jurlique’s nat­u­ral in­gre­di­ents and, un­be­known to them, Soukhov and Wil­liams rep­re­sent a tidy metaphor for the brand it­self, the sym­bio­sis of cut­ting-edge agri­cul­tural knowhow and re­sults-driven skin­care. “There is no doubt that our prac­tices are unique in the beauty in­dus­try,” says Wil­liams on one of her many vis­its to the farm. “The time-hon­oured prac­tices we use to grow, har­vest and ex­tract our con­cen­trated botan­i­cals mean that we’re un­like any other nat­u­ral skin­care brand.” This close con­nec­tion with nat­u­ral in­gre­di­ents – we’re talk­ing flow­ers (in­clud­ing 12 dif­fer­ent va­ri­eties of rose, no less), medic­i­nal herbs and trees, and root crops straight from the source – has also led to a few ‘aha’ mo­ments in the brand’s his­tory.

The most re­cent? The new­est launch, and per­haps one of the most ground­break­ing for Jurlique, is the re­for­mu­la­tion of its much-loved Herbal Re­cov­ery Sig­na­ture range. The col­lec­tion, which in­cludes a serum, mist, eye cream, mois­tur­is­ing cream and lo­tion, is not only con­cerned with botan­i­cal in­gre­di­ents like yar­row ex­tract (which tar­gets fine lines) and marsh­mal­low root (for an­tiox­i­dants) but their po­tency, too. No­tably, and per­haps why Soukhov was so en­am­oured with the pansy, is the fact that the brand has man­aged to triple its force in its new­est in­car­na­tion. Jurlique se­nior for­mu­la­tor Valérie Lavi­o­lette says that a new-found ex­trac­tion method was at the heart of the re­for­mu­la­tion. “In the Herbal Re­cov­ery Sig­na­ture Serum, the con­cen­tra­tion was tripled to ef­fec­tively help min­imise the signs of age­ing bet­ter than ever be­fore,” she says.

Cen­tral to this dis­cov­ery is quash­ing the no­tion that to be nat­u­ral, skin­care must for­feit ef­fi­cacy. Not so, says Wil­liams: “The fu­sion of break­through botan­i­cals and ad­vanced tech­nol­ogy, along­side clin­i­cally proven re­sults, will re­de­fine what’s pos­si­ble from nat­u­ral skin­care.” Take, for ex­am­ple, the ex­clu­sive Ad­vanced Gel tech­nol­ogy (an­other trans­la­tion: the seal-like glide of prod­ucts on the skin that of­ten evades for­mu­las in the nat­u­ral cat­e­gory), which di­als up the skin’s abil­ity to take in those nour­ish­ing in­gre­di­ents. “It im­proves the ab­sorp­tion of Herbal Re­cov­ery Sig­na­ture Serum in­gre­di­ents into the skin and cre­ates a pro­tec­tive film on the skin’s sur­face, en­hanc­ing hy­dra­tion,” says Wil­liams.

The pack­ag­ing, too, cre­ated and par­celled just a 40-minute drive from the farm at the brand’s ‘nat­u­ral beauty plant’, has also been re­mas­tered with strik­ing crim­son bot­tles to mimic the rouge thorns of the farm’s plen­ti­ful rose bushes. Par­tic­u­larly, each in­di­vid­ual prod­uct is branded with a unique num­ber. “To en­sure trace­abil­ity of all plants from the farm to fin­ished prod­uct, the herbs are tracked through the cor­po­rate in­ven­tory sys­tem,” says Soukhov. “This en­ables trace­abil­ity from seed to a fin­ished Jurlique prod­uct.” Seed to skin in­deed.

From left: Jurlique Herbal Re­cov­ery Sig­na­ture Mois­tur­is­ing Lo­tion, $89; Sig­na­ture Eye Cream, $65; Sig­na­ture Serum, $135.

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