As the cre­ator of Shudu, a vir­tual-re­al­ity model ini­tially conceived as an art project and now ap­plied as an avatar in this month’s story ‘Re­al­ity bytes’, Cameron James-Wil­son says he drew in­spi­ra­tion for his con­struct from the beauty icons he ad­mired dur­ing his child­hood. “I was very much in­spired by Iman, Grace Jones, Alek Wek and Naomi Camp­bell. Grow­ing up, these in­cred­i­ble women were in­flu­en­tial in how I would come to view beauty.” As for the fu­ture of vir­tual mod­els, James-Wil­son is sure we’ll see a lot more of them. “Vir­tual mod­els have the po­ten­tial to go in so many dif­fer­ent di­rec­tions. I think we are on the knife-edge of change and very soon this will be a point we look back on as a pivot in the in­dus­try.”

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