Stella Ar­tois at Paris Fashion Week

VOGUE Australia - - SOIRÉE -

Stella Ar­tois is on a mis­sion to get the world to see its ever-pop­u­lar Bel­gian beer in an en­tirely new light, and the cor­ner­stone of its ap­proach is with a se­ries of Sen­so­rium events – multi-sen­sory din­ing ex­pe­ri­ences aimed at in­tro­duc­ing the ale as more of a gas­tro­nomic ex­pe­ri­ence to drink. And so, to Men’s Fashion Week in Paris, where Stella Ar­tois hosted its dy­namic event at the city of light’s famed restau­rant L’Aca­jour, run by world-renowned chef Jean Im­bert. At L’Aca­jour, Im­bert’s un­con­ven­tional ap­proach to fine din­ing has even seen him named by Van­ity Fair as one of the most in­flu­en­tial French­men.

The menu was de­signed en­tirely to com­ple­ment the beer, some­thing that’s gen­er­ally quite tricky to do with con­ven­tional lagers. Some of the din­ner del­i­ca­cies in­cluded tartare of sea bass, fin­ger lime, caviar, smoked oys­ter cream, and Brit­tany lob­ster served with string beans, grape­fruit, Parisian sprouts and glazed with Stella Ar­tois caramel. Among the stylish guests who went along for the ride was our very own GQ Aus­tralia edi­tor, Mike Chris­tensen, who caught up with his for­mer boss Nick Smith, Group CEO of Buro24/7, plus de­signer Lucy Folk, Katie Ing­ham and Jen Gu­berek, and Mel­bourne’s David Abela and his wife Re­becca Amos. Af­ter this extravaganza, who­ever said beer was bland? Melissa Hoyer

5. 4. 3.1. David Abela and Re­becca Amos. 2. From left: Sam Wines, Blair Norfolk, James Thomp­son and Max Kruse3. and 4. From left: Lucy Folk, Katie Ing­ham and Jen Gu­berek. 5. Nick Smith and Mike Chris­tensen.

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