1. David Jones store in the Bourke Street Mall. 2. Wearing head-to-toe Chanel, Jess Kent kicks off the celebration, part of Melbourne Spring Fashion Week (MSFW). 3. Bourke Street Mall was primed for the big event. 4. Vogue’s fashion features and content strategy director Zara Wong and beauty editor Remy Rippon at the Samsung Studio, which offered free photos by a professional fashion photographer. 5. David Jones ambassador Jesinta Campbell enjoys the American Express lounge. 6. ( from left): Nick Smith, chef Neil Perry, Vogue editor-in-chief Edwina McCann and NewsLifeMedia managing director, News Digital Networks, Nicole Sheffield. 7. MSFW ambassador Isabel Lucas and McCann. 8. One of Jess Kent’s dancers takes a break. 9. Fashion illustrator Megan Hess works her magic for Christian Louboutin in David Jones.