View.com.au announces new CEO
AUSTRALIA’S third largest property listing site has announced the appointment of Toby Balazs as the new chief executive officer of VIEW.com.au (formerly RealestateVIEW.com.au) effective July 16.
Mr Balazs will take over from VIEW’s Enzo Raimondo, who has been closely involved with the property listing portal for over 16 years, first as CEO of Real Estate Institute of Victoria (REIV) and later taking over as CEO of Real estate VIEW in 2016.
Mr Balazs joins VIEW having served as a key member of REA’s leadership and online strategy teams since 2004.
Announcing the appointment, VIEW chairman John Piccolo said Mr Balazs is a dynamic thinker and leader.
“His track record in executing transformative digital programs has been exceptional and he embodies VIEW’s values of innovation, integrity and fostering strong family ideals,” he said.
“VIEW’s continued mission to make property buying more intuitive, easier to understand and informative will only be intensified with Toby joining the team.”
Reflecting on his appointment, Mr Balazs said he was honoured and excited to have been selected to lead this rapidly evolving company.
“VIEW has a great culture, an increasingly broad capability in the market and a winning strategy that has enabled VIEW to grow strongly,” he said.
“Growing VIEW from the third largest player is a challenge I accept with both confidence and determination.
“I am committed to continuing VIEW’s momentum based on a differentiated offering, which is resonating strongly in the market — by offering lower fees for real estate agents to list property, and importantly, delivering consumers an exceptional level of real estate industry information on a platform that is free and easy to use.”
Mr Balazs joins VIEW as it continues to roll out the stimulating rebrand and new site experience.
The next round of transformations to be released in Spring 2018 are focused on providing richer search metrics and making property research easier and more informative.
VIEW’s recent launch of Property-360, a Price Estimate tool for over 13 million properties
across Australia, offers agents and consumers the ability to track the value of a residence and instantly calculate its estimated price.
The feature allows users to adjust the value of a residence by adding bedrooms, bathrooms or car spaces.
The rebrand also includes an editorial partnership with Independent Media Publishers (IMP) including North East Media that now allows view.com.au
to provide up-to-date property insights and commentary that are invaluable to those living in regional areas as well as property developers.
In 2018, VIEW maintains a nimble and disruptive culture designed to keep pace with a rapidly changing real estate market.
Newly appointed Chief Executive Officer of VIEW.com.au Toby Balazs