View.com.au an­nounces new CEO

Wangaratta Chronicle - North East Property Guide - - NEWS -

AUS­TRALIA’S third largest prop­erty list­ing site has an­nounced the ap­point­ment of Toby Balazs as the new chief ex­ec­u­tive of­fi­cer of VIEW.com.au (for­merly RealestateVIEW.com.au) ef­fec­tive July 16.

Mr Balazs will take over from VIEW’s Enzo Rai­mondo, who has been closely in­volved with the prop­erty list­ing por­tal for over 16 years, first as CEO of Real Es­tate In­sti­tute of Vic­to­ria (REIV) and later tak­ing over as CEO of Real es­tate VIEW in 2016.

Mr Balazs joins VIEW hav­ing served as a key mem­ber of REA’s lead­er­ship and on­line strat­egy teams since 2004.

An­nounc­ing the ap­point­ment, VIEW chair­man John Pic­colo said Mr Balazs is a dy­namic thinker and leader.

“His track record in ex­e­cut­ing trans­for­ma­tive dig­i­tal pro­grams has been ex­cep­tional and he em­bod­ies VIEW’s val­ues of in­no­va­tion, in­tegrity and fos­ter­ing strong fam­ily ideals,” he said.

“VIEW’s con­tin­ued mis­sion to make prop­erty buy­ing more in­tu­itive, eas­ier to un­der­stand and in­for­ma­tive will only be in­ten­si­fied with Toby join­ing the team.”

Re­flect­ing on his ap­point­ment, Mr Balazs said he was hon­oured and ex­cited to have been se­lected to lead this rapidly evolv­ing com­pany.

“VIEW has a great cul­ture, an in­creas­ingly broad ca­pa­bil­ity in the mar­ket and a win­ning strat­egy that has en­abled VIEW to grow strongly,” he said.

“Grow­ing VIEW from the third largest player is a chal­lenge I ac­cept with both con­fi­dence and de­ter­mi­na­tion.

“I am com­mit­ted to con­tin­u­ing VIEW’s mo­men­tum based on a dif­fer­en­ti­ated of­fer­ing, which is res­onat­ing strongly in the mar­ket — by of­fer­ing lower fees for real es­tate agents to list prop­erty, and im­por­tantly, de­liv­er­ing con­sumers an ex­cep­tional level of real es­tate in­dus­try in­for­ma­tion on a plat­form that is free and easy to use.”

Mr Balazs joins VIEW as it con­tin­ues to roll out the stim­u­lat­ing re­brand and new site ex­pe­ri­ence.

The next round of trans­for­ma­tions to be re­leased in Spring 2018 are fo­cused on pro­vid­ing richer search met­rics and mak­ing prop­erty re­search eas­ier and more in­for­ma­tive.

VIEW’s re­cent launch of Prop­erty-360, a Price Es­ti­mate tool for over 13 mil­lion prop­er­ties

across Aus­tralia, of­fers agents and con­sumers the abil­ity to track the value of a res­i­dence and in­stantly cal­cu­late its es­ti­mated price.

The fea­ture al­lows users to ad­just the value of a res­i­dence by adding bed­rooms, bath­rooms or car spa­ces.

The re­brand also in­cludes an ed­i­to­rial part­ner­ship with In­de­pen­dent Me­dia Pub­lish­ers (IMP) in­clud­ing North East Me­dia that now al­lows view.com.au

to pro­vide up-to-date prop­erty in­sights and com­men­tary that are in­valu­able to those liv­ing in re­gional ar­eas as well as prop­erty developers.

In 2018, VIEW main­tains a nim­ble and dis­rup­tive cul­ture de­signed to keep pace with a rapidly chang­ing real es­tate mar­ket.

Newly ap­pointed Chief Ex­ec­u­tive Of­fi­cer of VIEW.com.au Toby Balazs

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