Har­vey Nor­man sup­ports print

Warragul & Drouin Gazette - - NEWS -

News­pa­per ad­ver­tis­ing achieves re­sults ac­cord­ing to lead­ing re­tailer, Gerry Har­vey.

Mr Har­vey’s Aus­tralian and over­seas com­pa­nies re­ported a profit in­crease of 29 per cent last fi­nan­cial year to a record nett profit of $448.98 mil­lion.

The Har­vey Nor­man chair­man said print ad­ver­tis­ing was a very im­por­tant part of the firm’s mar­ket­ing suc­cess.

Place­ment of ad­ver­tise­ments in press, plus use of news­pa­pers to dis­trib­ute re­tail cat­a­logues, were in­cluded in mar­ket­ing pro­grams.

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