Harvey Norman supports print
Newspaper advertising achieves results according to leading retailer, Gerry Harvey.
Mr Harvey’s Australian and overseas companies reported a profit increase of 29 per cent last financial year to a record nett profit of $448.98 million.
The Harvey Norman chairman said print advertising was a very important part of the firm’s marketing success.
Placement of advertisements in press, plus use of newspapers to distribute retail catalogues, were included in marketing programs.