Ex­port­ing fruit on the agenda

Warwick Daily News - South West Queensland Rural Weekly - - News -


The is hop­ing the tour will lead to sea­sonal sales of up to 15 tonnes...

A GROUP of soft fruit grow­ers from New South Wales, Queens­land, Vic­to­ria and Tas­ma­nia is hop­ing a study tour to In­done­sia this week will open doors for fu­ture ex­ports. Two mem­bers of Y.V. Fresh are join­ing the study tour, look­ing at re­tail and whole­sale mar­ket op­tions for prime berries and cher­ries.

The group is hop­ing the tour will lead to sea­sonal sales of up to 15 tonnes of soft fruit such as rasp­ber­ries and black­ber­ries along with 20 tonnes of cher­ries, and more than 100 tonnes of blue­ber­ries in the next three years.

It will be the first step for the grower-owned group since re­ceiv­ing Aus­tralian Gov­ern­ment sup­port through the na­tional Farm Co-op­er­a­tives and Col­lab­o­ra­tion pi­lot pro­gram, known as Farm­ing To­gether.

Y.V. Fresh sales man­ager Jeff Matthews was in­vited to join the tour, which is part-sup­ported by the NSW De­part­ment of Pri­mary in­dus­tries, be­cause of his back­ground in mar­ket­ing fresh pro­duce and con­sumer goods.

“While there I’ll be look­ing at is­sues such as lo­gis­tics, cus­tomers and pric­ing,” he said.

Y. V Fresh was es­tab­lished in 2007 by a core of 12 grow­ers and now rep­re­sents 32 sup­pli­ers na­tion­ally. More info at www. farm­ing­to­gether.com.au.

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