Exporting fruit on the agenda
The is hoping the tour will lead to seasonal sales of up to 15 tonnes...
A GROUP of soft fruit growers from New South Wales, Queensland, Victoria and Tasmania is hoping a study tour to Indonesia this week will open doors for future exports. Two members of Y.V. Fresh are joining the study tour, looking at retail and wholesale market options for prime berries and cherries.
The group is hoping the tour will lead to seasonal sales of up to 15 tonnes of soft fruit such as raspberries and blackberries along with 20 tonnes of cherries, and more than 100 tonnes of blueberries in the next three years.
It will be the first step for the grower-owned group since receiving Australian Government support through the national Farm Co-operatives and Collaboration pilot program, known as Farming Together.
Y.V. Fresh sales manager Jeff Matthews was invited to join the tour, which is part-supported by the NSW Department of Primary industries, because of his background in marketing fresh produce and consumer goods.
“While there I’ll be looking at issues such as logistics, customers and pricing,” he said.
Y. V Fresh was established in 2007 by a core of 12 growers and now represents 32 suppliers nationally. More info at www. farmingtogether.com.au.