The best in beef awarded
Celebrating producers of meat and livestock
WITH the first of MLA’s 2017 Meat Standards Australia Excellence in Eating Quality Awards and producer forums less than a month away, a strong line-up of speakers has been confirmed for each state, including industry expert speakers and guest appearances from some of Australia’s best known past and present sporting stars.
The forums will provide producers with a unique opportunity to hear about a broad range of important topics, including the latest developments in the MSA program – with a focus on how to improve carcase compliance and eating quality performance through benchmarking, genetics and nutrition.
The forums will also feature information for producers about what’s happening more broadly across the red meat industry including the latest developments around objective measurement technologies such as DEXA and upgrades to the Livestock Production Assurance program.
The awards will be an opportunity to acknowledge and celebrate those who have achieved the best MSA performance as well as a chance to network and catch up with other producers.
They will also feature some of Australia’s most recognisable sporting stars as specially invited guest speakers.
The awards recognise producers who have achieved outstanding compliance rates to the Meat Standards Australia specifications, as well as high eating quality performance, as represented by MSA Index results for cattle MSA graded during 2015-16 and 2016-17 financial years.
A Most Outstanding Feedlot and Most Outstanding Non-Feedlot MSA producer will be crowned in each state, as well as a progress award for the producer who has shown the greatest improvement.
MSA program manager Sarah Strachan said the What Makes the Perfect MSA Index producer forums would be a great opportunity for producers who are already MSA registered suppliers and are looking to improve as well as those producers wanting to learn more and potentially get involved in the program.
“The feedback from the inaugural forums and awards suggested the day was extremely valuable for producers looking for on-farm improvements,” Ms Strachan said.
“With a diverse range of speakers on the day sharing information on MSA and updates on broader red meat industry issues, producers will get value from attending.”
The awards and producer forums are free and open to everyone, but registration is essential.
To find out more information about the awards and forums in each state and to register, visit www.mla.com.au.
EATING EXCELLENCE: Meat Standards Australia will celebrate producers who have achieved high eating quality performance for cattle graded during 2015-16 and 2016-17 financial years.