The best in beef awarded

Cel­e­brat­ing pro­duc­ers of meat and live­stock

Warwick Daily News - South West Queensland Rural Weekly - - News -

WITH the first of MLA’s 2017 Meat Stan­dards Aus­tralia Ex­cel­lence in Eat­ing Qual­ity Awards and pro­ducer forums less than a month away, a strong line-up of speak­ers has been con­firmed for each state, in­clud­ing in­dus­try ex­pert speak­ers and guest ap­pear­ances from some of Aus­tralia’s best known past and present sport­ing stars.

The forums will pro­vide pro­duc­ers with a unique op­por­tu­nity to hear about a broad range of im­por­tant top­ics, in­clud­ing the lat­est de­vel­op­ments in the MSA pro­gram – with a fo­cus on how to im­prove car­case com­pli­ance and eat­ing qual­ity per­for­mance through bench­mark­ing, ge­net­ics and nutri­tion.

The forums will also fea­ture in­for­ma­tion for pro­duc­ers about what’s hap­pen­ing more broadly across the red meat in­dus­try in­clud­ing the lat­est de­vel­op­ments around ob­jec­tive mea­sure­ment tech­nolo­gies such as DEXA and up­grades to the Live­stock Pro­duc­tion As­sur­ance pro­gram.

The awards will be an op­por­tu­nity to ac­knowl­edge and cel­e­brate those who have achieved the best MSA per­for­mance as well as a chance to net­work and catch up with other pro­duc­ers.

They will also fea­ture some of Aus­tralia’s most recog­nis­able sport­ing stars as spe­cially in­vited guest speak­ers.

The awards recog­nise pro­duc­ers who have achieved out­stand­ing com­pli­ance rates to the Meat Stan­dards Aus­tralia spec­i­fi­ca­tions, as well as high eat­ing qual­ity per­for­mance, as rep­re­sented by MSA In­dex re­sults for cat­tle MSA graded dur­ing 2015-16 and 2016-17 fi­nan­cial years.

A Most Out­stand­ing Feed­lot and Most Out­stand­ing Non-Feed­lot MSA pro­ducer will be crowned in each state, as well as a progress award for the pro­ducer who has shown the great­est im­prove­ment.

MSA pro­gram man­ager Sarah Stra­chan said the What Makes the Per­fect MSA In­dex pro­ducer forums would be a great op­por­tu­nity for pro­duc­ers who are al­ready MSA reg­is­tered sup­pli­ers and are look­ing to im­prove as well as those pro­duc­ers want­ing to learn more and po­ten­tially get in­volved in the pro­gram.

“The feed­back from the in­au­gu­ral forums and awards sug­gested the day was ex­tremely valu­able for pro­duc­ers look­ing for on-farm im­prove­ments,” Ms Stra­chan said.

“With a di­verse range of speak­ers on the day shar­ing in­for­ma­tion on MSA and up­dates on broader red meat in­dus­try is­sues, pro­duc­ers will get value from at­tend­ing.”

The awards and pro­ducer forums are free and open to every­one, but reg­is­tra­tion is es­sen­tial.

To find out more in­for­ma­tion about the awards and forums in each state and to reg­is­ter, visit


EAT­ING EX­CEL­LENCE: Meat Stan­dards Aus­tralia will cel­e­brate pro­duc­ers who have achieved high eat­ing qual­ity per­for­mance for cat­tle graded dur­ing 2015-16 and 2016-17 fi­nan­cial years.

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