Bush Ban­ter

It might be way out west, but the prod­ucts sure are worth it

Warwick Daily News - South West Queensland Rural Weekly - - Front Page - Sarah Diony­sius

PAUL Lavelle and his team at Queens­land Coun­try Meats are prov­ing them­selves up against big city con­tenders after be­ing named Best Re­tail Butcher in Queens­land.

The Roma busi­ness took out the top gong at the Aus­tralian Meat In­dus­try Coun­cil Awards on Satur­day.

Mr Lavelle, who has owned the butcher shop since 2006, said it was great to be recog­nised for their ef­forts in pro­vid­ing a top qual­ity prod­uct to the re­gion.

“We were up against the type of butcher shops that have the higher end mar­kets in Brisbane,” he said.

“So the type of butch­ers that sell rib fil­let for $50 and $60 per kilo, and they have the clien­tele that will pay it. Th­ese are the peo­ple who typ­i­cally win this sort of thing.

“We’ve gone out of our way to build some­thing fairly tidy here and it was re­ally nice to be ac­knowl­edged for our work.”

The awards were judged on cus­tomer ser­vice, store pre­sen­ta­tion, in­no­va­tion, com­ply­ing with safe food pro­ce­dures, com­mu­nity and in­dus­try in­volve­ment and de­vel­op­ing the team.

Queens­land Coun­try Meats topped all of th­ese ar­eas to take out the award.

“We strive in mak­ing sure the busi­ness is suc­cess­ful and it’s just good to be recog­nised by the whole butch­ers com­mu­nity,” Mr Lavelle said.

“We are def­i­nitely out there to please our cus­tomers but at the same time we want to im­press those in the know who see butcher shops ev­ery day.”

Mr Lavelle con­tin­ues to work on im­prov­ing his store with a re­cent makeover to the busi­ness in West­lands Plaza and only 12 months ago adding an ex­tra pro­cess­ing room to pro­duce their own small­go­ods.

“With all th­ese lit­tle butcher shops clos­ing across the coun­try, we are aiming to com­pete with the con­ve­nience of the big chain su­per­mar­kets,” he said.

“We can al­ways pip them on cost and qual­ity but it’s con­ve­nience that is hard to com­pete with.

“The fact that we have added to our butcher and are push­ing for­ward is what they have recog­nised us for.” FULL LIST OF WIN­NERS:

■ Ap­pren­tice of the Year: An­thony Palmer Field, Mt Pleas­ant from the Meat Spe­cial­ists, Mount Pleas­ant

■ QCMPA Pro­ces­sor Ex­cel­lence Award: Bingil Bay Beef, El Ar­ish

■ Pro­ces­sor Out­stand­ing Achiever of the Year: Jeff An­der­son – Young Guns

■ Re­tailer of the Year Award – Metro: The Stan­dard Mar­ket Com­pany – Gas­works

■ In­no­va­tion in Meat Re­tail­ing: Meat at Billy’s, Ash­grove

■ Re­tail Out­stand­ing Achiever of the Year Award: Jon McMa­hon, Eu­mundi Meats, Noosav­ille

■ Whole­saler of the Year Award: Aus­tralian Whole­sale Meats, Mans­field

❝ We’ve gone out of our way to build some­thing fairly tidy here and it was re­ally nice to be ac­knowl­edged. — Paul Lavelle


COUN­TRY SUC­CESS STORY: Queens­land Coun­try Meats owner Paul Lavelle is ec­static to have taken out the Re­tailer of the Year award.

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