Coca-Cola puts fizz in the mar­riage de­bate

Warwick Daily News - - TASTE - — Bene­dict Brook,

THEY’VE been red since be­fore any­one can re­mem­ber. But the fa­mous red Coca-Cola can will soon get an added splash of colour.

Syd­ney’s iconic Coke sign in Kings Cross is chang­ing, too, with the red hue re­placed by a rain­bow from 6pm on Tues­day night.

The rea­son for get­ting rid of the red in favour of the rain­bow is that the drinks gi­ant is pub­licly get­ting be­hind the “yes’’ cam­paign for same-sex mar­riage.

Bal­lots for the $122 mil­lion postal sur­vey on same-sex mar­riage are be­ing mailed out and are ex­pected to land at homes across the coun­try from early next week.

The big change to the cans wasn’t sup­posed to be re­vealed un­til to­mor­row, but im­ages of the new tins have al­ready leaked on­line like fizzy drink seep­ing out of an un­screwed bot­tle.

The com­pany has placed mar­riage equal­ity along­side other global hu­man rights strug­gles and be­lieves “it’s time for a change” in Aus­tralia.

Not everyone may agree with its stance, Coke con­ceded, but it is mak­ing the state­ment any­way to sup­port its “staff and cus­tomers”.

Coca-Cola joins hun­dreds of other busi­nesses and or­gan­i­sa­tions sup­port­ing the “yes’’ cam­paign in­clud­ing Qan­tas, Ap­ple, Tar­get, West­pac, Cricket Aus­tralia, the NRL and AFL.

In a state­ment the com­pany said: “Ev­ery per­son has the right to hap­pi­ness, so we be­lieve it’s time for a change in Aus­tralia.

“No mat­ter who you are or who you love, all cou­ples should be treated equally.”

From Wed­nes­day, hun­dreds of thou­sands of Coke cans will be dis­trib­uted with the fa­mous Coca-Cola script changed to the word “love’’. In the “o’’ of love is a rain­bow heart.

Coca-Cola wouldn’t re­veal how many of the cans were be­ing pro­duced but a spokesman stressed there would only be a lim­ited run. The cans will be avail­able across the coun­try but are ex­pected to sell out quickly.


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