Coca-Cola puts fizz in the marriage debate
THEY’VE been red since before anyone can remember. But the famous red Coca-Cola can will soon get an added splash of colour.
Sydney’s iconic Coke sign in Kings Cross is changing, too, with the red hue replaced by a rainbow from 6pm on Tuesday night.
The reason for getting rid of the red in favour of the rainbow is that the drinks giant is publicly getting behind the “yes’’ campaign for same-sex marriage.
Ballots for the $122 million postal survey on same-sex marriage are being mailed out and are expected to land at homes across the country from early next week.
The big change to the cans wasn’t supposed to be revealed until tomorrow, but images of the new tins have already leaked online like fizzy drink seeping out of an unscrewed bottle.
The company has placed marriage equality alongside other global human rights struggles and believes “it’s time for a change” in Australia.
Not everyone may agree with its stance, Coke conceded, but it is making the statement anyway to support its “staff and customers”.
Coca-Cola joins hundreds of other businesses and organisations supporting the “yes’’ campaign including Qantas, Apple, Target, Westpac, Cricket Australia, the NRL and AFL.
In a statement the company said: “Every person has the right to happiness, so we believe it’s time for a change in Australia.
“No matter who you are or who you love, all couples should be treated equally.”
From Wednesday, hundreds of thousands of Coke cans will be distributed with the famous Coca-Cola script changed to the word “love’’. In the “o’’ of love is a rainbow heart.
Coca-Cola wouldn’t reveal how many of the cans were being produced but a spokesman stressed there would only be a limited run. The cans will be available across the country but are expected to sell out quickly.
GOOGLE HAS JOINED THE FRAY, URGING USERS TO MAKE THEIR VOTE COUNT