BOROBI’S FIRE AND RICE

Weekend Gold Coast Bulletin - - FRONT PAGE - AN­DREW POTTS an­drew.potts@news.com.au

COM­MON­WEALTH Games mas­cot Borobi has proven a boon for the city, gen­er­at­ing mil­lions of dol­lars in mer­chan­dise sales and brand­ing. He has been seen all around the world along­side for­mer Olympic he­roes such as Stephanie Rice (above) and Usain Bolt and, un­like other Games em­blems who died days af­ter their clos­ing cer­e­mony, he is here to stay.

BELOVED Com­mon­wealth Games mas­cot Borobi will be stick­ing around on the Gold Coast for a long life as the city’s own mas­cot

That’s good news be­cause brand­ing ex­perts say his new role as the city’s most fa­mous mar­su­pial could help bring fur­ther mil­lions into the city’s econ­omy in the short term and the mas­cot could prove to be a long-term fig­ure of en­dear­ment as­so­ci­ated with the Coast.

Fol­low­ing the Games’ con­clu­sion the 10 Borobi stat­ues that have lined the walk along the Gold Coast beach­front will be given to the event’s spon­sors and part­ners, in­clud­ing the Gold Coast City Coun­cil, TAFE, The Star and Grif­fith Univer­sity, and spread out across the Coast in strate­gic lo­ca­tions.

GOLDOC chair­man Peter Beat­tie said the stat­ues, which have proven to be pop­u­lar for self­ies, will be pre­served in per­pe­tu­ity as a trib­ute to the Games.

Mayor Tom Tate said a prime po­si­tion in the Gold Coast Cul­tural Precinct at Bun­dall would be one of Borobi’s fu­ture homes.

“Through­out these Games, I have not met a sin­gle per­son who has ob­jected to Borobi as an em­blem of our suc­cess and that in­cludes many of the pro­test­ers, so I am ab­so­lutely deter­mined to see the legacy of Borobi live on,” he said.

“To many, Borobi is a per­ma­nent re­minder of our Games so I will en­sure the stat­ues that line his walk­ing trail re­main, in­clud­ing re-po­si­tion­ing the largest one so it is promi­nently placed at our new Home Of The Arts.”

Borobi has proven to have a stronger ap­peal than pre­vi­ous Aus­tralian mas­cots, in­clud­ing 2000 Syd­ney Olympics fig­ures Olly, Syd and Mil­lie, which faded from mem­ory at the con­clu­sion of the Games.

As­so­ciate Pro­fes­sor Stephen Holden, a Bond Univer­sity brand ex­pert, said Borobi had shown a strong con­nec­tion to the pub­lic.

“How big he will be af­ter the Games is a mys­tery but con­tin­u­ing with Borobi is a re­ally smart idea from a mar­ket­ing point of view be­cause when you have a good thing, you stick with it,” he said.

Pic­ture: AAP

Com­mon­wealth Games mas­cot Borobi en­ter­tains a crowd by lift­ing weights at the Car­rara Sports and Leisure Cen­tre.

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