Meet the Gold Coast sis­ters who are ... Keep­ing up with the Kar­dashi­ans

Weekend Gold Coast Bulletin - - NEWS - EMILY SEL­LECK emily.sel­leck@news.com.au

WITH nearly one mil­lion In­sta­gram fol­low­ers, dozens of free over­seas hol­i­days and a wardrobe that would ri­val any Kar­dashian, it would be easy to clas­sify Emilee Hem­brow as a stan­dard Gold Coast “in­flu­encer”.

But un­like other gor­geous 20-some­things, who have built up their fol­low­ing over a num­ber of years, the 26-yearold, es­ti­mated to be worth close to $700,000, didn’t even have In­sta­gram two years ago.

“I have a de­gree in mar­ket­ing and fash­ion de­sign. I re­ally fo­cused on that for a long time,” she said.

“I started a cloth­ing la­bel at 18 and went to China on my own to do it all, I haven’t been do­ing this (In­sta­gram and YouTube) for that long.

“My sis­ter Tammy was re­ally into it. About two years ago she was like ‘you need to get In­sta­gram’ and I knew I en­joyed tak­ing pho­tos so I gave it a go.”

Hem­brow’s fol­low­ing ex­ploded al­most overnight, thanks in part to Tammy, who boasts more than eight mil­lion fol­low­ers and a roll call of fa­mous friends.

Pic­ture: JERAD WILLIAMS

Gold Coast In­sta­gram queen Emilee Hem­brow.

Khloe Kar­dashian with Tammy Hem­brow.

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