Single’s Day set to rival Christmas Day: Australia Post
CHINA’S Singles’ Day shopping frenzy is set to provide a windfall for Australia’s postal service which has already started shipping locally made products over for the $60 billion online bonanza.
Australia Post is expecting the November 11 Singles’ Day —–the world’s largest shopping event — to exceed last year’s record volumes.
Australia Post chief Christine Holgate has previously said the annual daylong shopgrow ping event should eventually create as much business for Australia Post as Christmas.
The day is viewed as a growing boon for Australian companies that export to China – as well as for the postal service which is looking to boost eCommerce revenue as traditional ‘snail mail’ dies.
Australians were the third biggest sellers globally during last year’s Singles’ Day.
“In the past few weeks we have been working with Australian retailers and brands to send their products to China ahead of the Singles’ Day,” Australia Post international services head Annette Carey said.
While November 11, Remembrance Day, is a sombre day in Australia and Commonwealth countries, it is a day of shopping indulgence in China.
Also known as Bachelors’ Day, the holiday started as an ‘anti-Valentine’s Day’ where singles splurged on presents for themselves in the nation which formally ran a strict one-child policy.
November 11 was chosen because of the repetition of the digit “one” in the date.
Chinese e-commerce giant JD.com, which Australia Post has a partnership with, last year generated $19 billion from the day.
Australia Post works with more than 200 Australian businesses to sell their products to China.
Health and wellbeing products such as supplements, vitamins and beauty products rank among the most popular Australian items bought during Singles’ Day.
Australia Post CEO and MD Christine Holgate with executive general manager International Annette Carey.