Sin­gle’s Day set to ri­val Christ­mas Day: Aus­tralia Post

Weekend Gold Coast Bulletin - - BUSINESS - JEFF WHALLEY

CHINA’S Sin­gles’ Day shop­ping frenzy is set to pro­vide a wind­fall for Aus­tralia’s postal ser­vice which has al­ready started ship­ping lo­cally made prod­ucts over for the $60 bil­lion on­line bo­nanza.

Aus­tralia Post is ex­pect­ing the Novem­ber 11 Sin­gles’ Day —–the world’s largest shop­ping event — to ex­ceed last year’s record vol­umes.

Aus­tralia Post chief Chris­tine Hol­gate has pre­vi­ously said the an­nual day­long shop­grow ping event should even­tu­ally cre­ate as much busi­ness for Aus­tralia Post as Christ­mas.

The day is viewed as a grow­ing boon for Aus­tralian com­pa­nies that ex­port to China – as well as for the postal ser­vice which is look­ing to boost eCom­merce rev­enue as tra­di­tional ‘snail mail’ dies.

Aus­tralians were the third big­gest sell­ers glob­ally dur­ing last year’s Sin­gles’ Day.

“In the past few weeks we have been work­ing with Aus­tralian re­tail­ers and brands to send their prod­ucts to China ahead of the Sin­gles’ Day,” Aus­tralia Post in­ter­na­tional ser­vices head An­nette Carey said.

While Novem­ber 11, Remembrance Day, is a som­bre day in Aus­tralia and Com­mon­wealth coun­tries, it is a day of shop­ping in­dul­gence in China.

Also known as Bach­e­lors’ Day, the hol­i­day started as an ‘anti-Valen­tine’s Day’ where sin­gles splurged on presents for them­selves in the na­tion which for­mally ran a strict one-child pol­icy.

Novem­ber 11 was cho­sen be­cause of the rep­e­ti­tion of the digit “one” in the date.

Chi­nese e-com­merce gi­ant JD.com, which Aus­tralia Post has a part­ner­ship with, last year gen­er­ated $19 bil­lion from the day.

Aus­tralia Post works with more than 200 Aus­tralian busi­nesses to sell their prod­ucts to China.

Health and well­be­ing prod­ucts such as sup­ple­ments, vi­ta­mins and beauty prod­ucts rank among the most pop­u­lar Aus­tralian items bought dur­ing Sin­gles’ Day.

Aus­tralia Post CEO and MD Chris­tine Hol­gate with ex­ec­u­tive gen­eral man­ager In­ter­na­tional An­nette Carey.

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