per­for­mance range vs life­style range

Weight Watchers Magazine (Australia) - - Fashion -

When ev­ery­one is mak­ing work­out clothes, how do you know what’s re­ally for HIIT class and what's bet­ter suited to a walk up the road for break­fast? A brand should be mak­ing it clear.

“Tra­di­tional brands like to make a def­i­nite dis­tinc­tion be­tween their se­ri­ous sports range (per­for­mance) and their life­style range,” says Maltz. “They’ll spec­ify whether it’s for run­ning, sprint­ing and box­ing or for gym or walks. Many years have gone into build­ing the re­li­a­bil­ity of the brand for com­pet­i­tive sports and sports­peo­ple so they need to credit the high-per­for­mance pieces.”

Bot­tom line: if a la­bel doesn’t spell it out that you are buy­ing into its se­ri­ous range, it’s prob­a­bly not suit­able for a 10km run.

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