Break­through brew­ing

Western Suburbs Weekly - - Business - By DENISE S. CAHILL

MATSO’S is on the cusp of break­ing into the Euro­pean mar­ket after launch­ing in Sin­ga­pore and Hong Kong 18 months ago.

Owner Justin Wiebrecht said the Broome-based brew­ing company used its lo­cals as guinea pigs be­fore brew­ing and bot­tling its sig­na­ture beers in Palmyra for dis­tri­bu­tion around WA, Aus­tralia and now the world.

Mr Wiebrecht said they had another six coun­tries across Europe ready to go.

The jour­ney started in 1997 when Justin’s par­ents-in-law Martin and Kim Peir­son-Jones bought an es­tab­lished brew­ery, cafe and art gallery at the Matso’s site.

Three years later, Justin and his wife Dan­nielle Hart took over so Martin and Kim could con­cen­trate on the fam­ily’s other busi­nesses, in­clud­ing the Kim­ber­ley Ho­tel, Ho­tel Ku­nunurra and the Berke­ley River Lodge.

“When we first took over we used to brew 10,000l in Broome, now we brew 100,000l,” Mr Wiebrecht said.

“In terms of car­tons, in 2007 we did 10,000 cases and this year we fin­ished with 300,000.”

Matso’s brewer of nearly five years Mar­cus Muller said the pale ale was his favourite after work­ing on it for 12 months.

The Ger­man na­tional who moved to Broome with his wife and two chil­dren said he pre­pared brews for sev­eral events each year, in­clud­ing the Perth Royal Show, Chilli Fes­ti­val, Mel­bourne In­terna- tional Beer Awards and the Good Food and Wine Show.

He started brew­ing beer in Ger­many 23 years ago and said the pro­fes­sion was more about pas­sion and tal­ent in Aus­tralia rather than a grad­u­ate cer­tifi­cate.

Mr Wiebrecht said the pale ale was also his favourite be­cause it was some­thing he and his cricket mates could drink eas­ily.

Matso’s won a gold medal for its chilli beer at last year’s Perth Royal Show and will be rep­re­sented by Broome res­i­dent and fam­ily friend Paul Adair in the guest town ex­hi­bi­tion at the show.

Pic­tures: An­drew Ritchie­mu­ni­ d425887

Matso’s Broome Brew­ery di­rec­tor Justin Wiebrecht and head brewer Mar­cus Muller. Be­low: Some of the prod­ucts from Matso’s Brew­ery.

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