Baker ready to rise to occasion
A LINE of customers spilling outside Chez Jean-Claude Patisserie and down Rokeby Road was part of the bakery’s lunchtime rush ritual for almost 18 years. But not anymore. Swiss-born baker JeanClaude Sterchi said he jumped at the opportunity to expand into an empty shop next-door just before Christmas.
He said taking on a 24month lease for the pop-up shop was “just the start” of a lot to come for Chez JeanClaude Patisserie.
“It was too cramped and customers were getting frustrated they had to wait, so we just could not do it anymore,” he said.
“We finally decided to refurbish our West Leederville premises on Oxford Close to have all the facilities of production there, which will be operational in about three months.
“After that, we will refurbish the bakery as a new, rustic cafe and finally do justice to this location.”
Mr Sterchi said his Subiaco bakery was running a 24-hour around-the-clock operation while it waited for the first renovation to be completed.
“When the cleaner finishes at 9.30pm, the first bakers are starting. Even though this is just the first step, we are getting very good feedback from our customers. I cannot wait for this move,” he said.
Mr Sterchi said the top end of Rokeby Road appeared to be going against the grain of negativity surrounding Subiaco hospitality and retail.
“Somehow Subiaco near the train station has lost its soul a little bit; it was getting very commercial without much individuality,” he said.
“I think customers like the personal relationship in this area like at Juanita’s bar, Boucla and new places opening next door.
“They are the owners behind the counter, not just their name on the facade.”
Chez Jean-Claude Patisserie baker Jean-Claude Sterchi’s business has expanded to the shop next door to give customers and staff some room to move.