Stage doors open to all
BLACK Swan State Theatre Company (BSSTC) and long-term partner Rio Tinto have launched a new low-cost ticketing scheme available to all West Australians.
The Rio Tinto $20 Tickets initiative, launched on Monday, February 2, at State Theatre Centre of WA’s Studio Underground, is a new concept for major performing arts companies in WA.
Through the scheme, an allocation of $20 tickets will be offered during the year for every mainstage BSSTC show at Heath Ledger Theatre in 2015, excluding opening nights.
The subsidy for each ticket equates to at least 70 per cent.
Tickets are only accessible online through Eventopia, two weeks prior to the show opening and operate similarly to extended rush tickets.
BSSTC chair Mark Barnaba said the initiative was a way to reach out to more people.
“The development of new and young audiences is crucial for our future sustainability,” he said.
“This initiative with Rio Tinto serves to overcome the price barrier, which has been repeatedly identified as the key factor many have to experiencing live theatre.”
Rio Tinto chief executive Andrew Harding said the concept was the first of its kind in WA and he looked forward to more people getting to experience the wonderful world of theatre presented by the State’s flagship theatre company.
The first round of Rio Tinto $20 Tickets for Dinner by Moira Buffini will be available online from 9am on March 4 at www.eventopia.co.
L-R: Black Swan artistic director Richard Walley, chairman Mark Barnaba, artistic director Kate Cherry and general manager Natalie Jenkins with Rio Tinto chief executive Andrew Harding.