ALWAYS TIME FOR A FIRST
THE name game has become a bit of a problem in the automotive industry.
So many models, so many names, patents and other dramatics have led to names being picked by computers, public panels, marketing teams and chancers.
We've had apostrophes, exclamation marks, capital letters, numbers and a mix of them all in the past, most of the non-verbal shenanigans ignored by the motoring media.
But Mazda has come up with a newie:
Arriving in late March will be the First-Ever Mazda CX-3.
Yep, that's the name, a reversal of the norm.
Anyway, the First-Ever has a bewildering choice of models and even a couple of other new names. There will be one called the sTouring (see what we mean?) and another called Akari.
Power will be a 109kW/192Nm 2.0litre petrol or a 77kW/270Nm 1.5litre diesel and you can get them in front or all- wheel drive and with sixspeed automatic or manual transmissions.
Further choices include 16 or 18inch wheels and eight colours.
For good measure, the vehicles are blessed with Mazda's "Kodo - Soul of Motion design language in its most stylish fashion, the First- Ever Mazda CX-3 adopts an image of strength and has a powerful sense of speed which flows across the entire body." Ah, soul of motion, indeed. For the record, the first powered vehicle dates back to 1769 with the Cugnot Steam Trolley.
And the first petrol-powered car was the Benz Patent Motorwagen of 1886.
The word “ever” is superfluous.