Perele lays foundation for fashion
SIMONE Perele’s new autumn winter 2015 range aims at letting modern women liberate their bodies and free their minds.
The collection encompasses beautifully made lingerie with an explosion of colour, this season featuring soft reds and oranges, sultry blacks and navy and divine ivory and white pieces.
Simone Perele the brand was established in 1948 in Paris by its namesake, who always placed women, art and material at the heart of her creations.
Each Simone Perele set is a statement in luxury, featuring lace, corsetry and outstanding attention to detail.
The business is still owned by the Perele family today.
The Bra Bar owner Janice Dorman, who has been involved in lingerie for 27 years, said she was excited to see the new collection.
“We are unveiling the new collection in store this week and I think there will be some truly wonderful pieces in it,” she said.
“Simone Perele has always stood out to me for the quality, the fit and the attention to detail in each garment.
“It’s the kind of underwear that makes you feel good just by wearing it.”
Dorman said having a proper bra fitting was essential for every woman.
“It’s really important to know that you’re wearing the right bra,” she said.
“I know that most women are time-poor, but wearing the right bra really does make every outfit look better.
“Women’s bodies change as they get older or have babies, so having a good oldfashioned bra fitting means that we will find the perfect bra for you.
“I’ve always loved the quote by Christian Dior, ‘fashion starts with your foundation garments’; it’s so true.”
Dorman and her team are available for fittings at The Bra Bar, no appointment required.
All of these styles are available at The Bra Bar, The Mezz, Mt Hawthorn and Murray Street store, Perth.