MANY CONNECT WITH A CAUSE

Western Suburbs Weekly - - Westernopinion -

WE dis­cov­ered the reach of so­cial me­dia last week, con­nect­ing with funny man Ricky Ger­vais to pro­mote a fundraiser for Epilepsy Australia. On Thurs­day af­ter­noon, re­porter Rosanna Candler tweeted Ger­vais ask­ing him to post a tweet of him­self in the bath (some­thing he does reg­u­larly) to sup­port the cause. Within 15 min­utes, the co­me­dian had retweeted the news­pa­per and posted his selfie. Ger­vais has 7.25 mil­lion fol­low­ers on Twit­ter. The ex­er­cise was a win for this news­pa­per, Epilepsy Australia and the young girls who shared their sto­ries about living with the dis­or­der. It also prompted hun­dreds of his so­cial me­dia fol­low­ers from all over the world to talk about their ex­pe­ri­ence with epilepsy and sup­port the cause by post­ing a bath selfie. What bet­ter way to connect with the rest of the world.

Denise S. Cahill - Edi­tor

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