MANY CONNECT WITH A CAUSE
WE discovered the reach of social media last week, connecting with funny man Ricky Gervais to promote a fundraiser for Epilepsy Australia. On Thursday afternoon, reporter Rosanna Candler tweeted Gervais asking him to post a tweet of himself in the bath (something he does regularly) to support the cause. Within 15 minutes, the comedian had retweeted the newspaper and posted his selfie. Gervais has 7.25 million followers on Twitter. The exercise was a win for this newspaper, Epilepsy Australia and the young girls who shared their stories about living with the disorder. It also prompted hundreds of his social media followers from all over the world to talk about their experience with epilepsy and support the cause by posting a bath selfie. What better way to connect with the rest of the world.
Denise S. Cahill - Editor