Bally bold fo­cus

Western Suburbs Weekly - - Fashion - Des­mond Eddy

BALLY’S spring sum­mer 2015 cam­paign builds on the la­bel’s re­newed fo­cus on crafts­man­ship and de­sign that de­fines the Bally man and woman.

Of­fer­ing a move from con­ven­tional ‘life­style’ for­mats, the range brings func­tional luxury and a more ac­ces­si­ble re­lat­able ap­proach to the ta­ble.

The sea­son’s mod­ern tailor­ing, smart sep­a­rates and un­struc­tured denim re­flect Bally’s in­nate style and con­fi­dence.

Shoes are avail­able in a wide range of styles suit­able for any oc­ca­sion, in­clud­ing for­mal of­fer­ings for men like the new Scribe Novo col­lec­tion and the more ca­sual He­im­berg sneak­ers.

El­e­gant sil­hou­ettes in warm hues and fab­rics – glossy snakeskin, but­ter-soft leather – are paired with luxe ac­ces­sories.

Bags are avail­able in bold colours and a mix­ture of lux­u­ri­ous ma­te­ri­als, in­clud­ing the new Som­met fold for ev­ery­day ease and luxury.

The cam­paign has pared­back clean lines and graph­ics with re­fined func­tion­al­ity and quiet so­phis­ti­ca­tion.

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