PR firm marks 21st mile­stone

Western Suburbs Weekly - - Business - By DENISE S. CAHILL

DEVAHASDIN is cel­e­brat­ing be­ing 21 years young rather than 21-years-old this month.

San­dra Devahasdin founded the West Perth pub­lic re­la­tions, so­cial me­dia, events and mar­ket­ing com­pany in 1994 af­ter learn­ing the busi­ness trade dur­ing st­ints with the Sher­a­ton Ho­tel and a weight loss firm.

“I watched what peo­ple did and gave it a go,” Ms Devahasdin said.

The Scot­land-raised mother of two sons moved to Perth in 1985 af­ter fin­ish­ing a di­eti­cian and science de­gree.

“I had $300 in my pocket and my first job was at the Os­borne Park Ho­tel,” Ms Devahasdin said.

The bou­tique agency that re­cently branched out to in­clude a so­cial me­dia arm started in the Devahasdin Mt Law­ley home when her now 22-yearold son Ro­nan was just a year old.

“It was just me to start with…I didn’t even have a com­puter and couldn’t even type,” she said.

From there Devahasdin moved to her home in North­bridge be­fore ex­pand­ing to have its own of­fice in West Perth where she has 12 staff.

To mark 21 years, the team has a ’21 Ran­dom Acts of Kind­ness’ project that could hap­pen any­time, any­where.

“I’ve had so many won­der­ful op­por­tu­ni­ties, so it’s time to give back.”

Pic­ture: An­drew Ritchie www.com­mu­ni­typix.com.au d435044

San­dra Devahasdin’s busi­ness is turn­ing 21.

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