One cool ex­pe­ri­ence

Western Suburbs Weekly - - Business - By ROSANNA CANDLER

NED­LANDS en­tre­pre­neur John El­liot says he was “lit­er­ally on board” when given the op­por­tu­nity to travel to Antarc­tica with 106 of Australia’s top busi­ness­peo­ple in Jan­uary.

The ex­pe­di­tion was or­gan­ised by self-made mil­lion­aire and wealth man­age­ment pro­fes­sional Julio De Laf­fitte, who spent $1.2 mil­lion chartering the 4- star Antarc­tic cruiser.

“It was a think-tank on steroids that in­spired rad­i­cal think­ing and pro­duced amaz­ing busi­ness,” Mr De Laf­fitte said.

Owner of top 10-listed bro­ker­age com­pany El­liot In­sur­ance Bro­kers, Mr El­liot also co- di­rects Perth char­ity Health Hope Zam­bia with fel­low en­tre­pre­neur Bren­dan Clarke.

He said cre­at­ing change and build­ing new busi­ness part­ner­ships on the 11-day trip was a “once in a life­time” op­por­tu­nity to tick a big item off his bucket list.

“Col­lab­o­rat­ing with some of the na­tion’s big­gest and bright­est en­trepreneurs is a rar­ity, and in Antarc­tica of all places,” Mr El­liot said.

“When I first heard Julio talk about this trip he said some­thing that re­ally ap­pealed to me: ‘Let’s all make as much prof­its as we pos­si­bly can, and not be ashamed of th­ese prof­its, be­cause when we col­lab­o­rate our en­tre­pre­neur­ial think­ing we cre­ate a pow­er­ful force to help fix this planet and its hu­man­ity’.”

Mr El­liot raised $451,000 in Antarc­tica for Health Hope Zam­bia to fund the mal­nu­tri­tion ward at the Uni­ver­sity Teach­ing Hos­pi­tal in Lusaka, pro­vide hear­ing sup­plies and run a school feed­ing pro­gram.

Pho­tos by Sean Tully.

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