The City says ‘Yuk’ to Cig­a­rette Butts.

Western Suburbs Weekly - - City of Perth News -

Cig­a­rette butts are the num­ber one lit­tered item in Australia. They con­tain over 4,000 chem­i­cals and are not biodegrad­able. While many smok­ers aim to do the right thing, cig­a­rette butts con­tinue to con­gre­gate in drains, foot­paths and gar­den beds. The City of Perth is run­ning a four­week cig­a­rette butt lit­ter­ing cam­paign from April 14. The ‘Yuk’ cam­paign aims to con­jure a sense of dis­gust in a cre­ative way to il­lus­trate the sig­nif­i­cance of the prob­lem and shift think­ing about cig­a­rette butt lit­ter. As part of the cam­paign a large ‘Yuk’ per­spex let­tered sign will be filled with cig­a­rette butts and placed on the cor­ner of Wil­liam Street and The Es­planade. The ‘Yuk’ sign will pro­vide a vis­ual re­minder of the en­vi­ron­men­tal dam­age cig­a­rette butts do through­out the city, coun­try and around the world. The cam­paign also in­cludes var­i­ous other mar­ket­ing strate­gies to ac­com­pany the strong vis­ual pres­ence of the Yuk sign, in­clud­ing dig­i­tal screen ads, posters and post­cards. The Yuk per­spex in­stal­la­tion and brand­ing is cour­tesy of the City of Syd­ney, which has suc­cess­fully run the cam­paign on two oc­ca­sions and been met with great public sup­port.

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