Steel Blue turns pink and pur­ple

Western Suburbs Weekly - - Business - By SHAN­NAN OSRIN

STEEL Blue will launch its new pink and pur­ple boots on Mother’s Day to raise funds for Breast Can­cer Care WA (BCCWA) ed­u­ca­tion ini­tia­tives.

Ten dol­lars from the sale of the new South­ern Cross ladies boots will go to­wards BCCWA’s ed­u­ca­tion and sup­port pro­grams.

BCCWA chief ex­ec­u­tive Zoe McAlpine said the boots would “look great on both men and women”.

“The sig­nif­i­cance of the pur­ple for BCCWA de­fines us as a WA-based char­ity pro­vid­ing sup­port ser­vices for peo­ple with breast can­cer so any­thing to do with emo­tional, prac­ti­cal and fi­nan­cial sup­port,” Ms McAlpine said.

“Breast aware­ness as a whole is what will drive early de­tec­tion for the best pos­si­ble treat­ment out­comes in the fu­ture, and the more women and men that we can make breast aware from early de­tec­tion will save lives.

“The part­ner­ship is im­por­tant so we can run the Click, which is an on­line breast can­cer fo­rum where peo­ple who ei­ther have breast can­cer or know some­one who has breast can­cer can go for in­for­ma­tion and those are things that we couldn’t pro­vide with­out Steel Blue.”

Steel Blue gen­eral manager Ross Fitzger­ald said the com­pany had been com­mit­ted to sup­port­ing BCCWA since 2007.

“We are get­ting mas­sive sup­port from around the coun­try from our dis­trib­u­tors and we’ve had or­ders for nearly 3500 pairs and that’s be­fore we have done any ad­ver­tis­ing,” Mr Fitzger­ald said.

“I’m very hope­ful that this isn’t just a stock thing and that it gets sold re­peat­edly and some­thing that will last for a long time.”

Steel Blue Am­bas­sador Den­nis Lillee said he was very happy to be in­volved in the part­ner­ship.

“They (BCCWA) need a lot of money for re­search for care and this is go­ing to con­trib­ute to­wards that,” he said. “I’ll wear the pink, I’ll wear any colour, I have no prob­lem with that and as soon as I get a pair of the pink boots, they’ll be on as well.

“I ac­tu­ally en­joy it and it’s good to have a cou­ple colour­ful pair of boots rather than the bor­ing black.”

Pic­ture: An­drew Ritchie d436665

Zoe McAlpine, Den­nis Lillee, Ross Fitzger­ald and Denise Kiff with pur­ple and pink boots.

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